Brandwave

MobileAction vs Sensor Tower:Which is more popular?

In September 2026, Sensor Tower had more branded searches than MobileAction among app store optimization platforms worldwide. Sensor Tower had about 74,000 branded searches, while MobileAction had 10,800. Sensor Tower made up 59.4% of all app store optimization platform searches we track, and MobileAction accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about app store optimization platforms, both MobileAction and Sensor Tower appeared in all five answers. Sensor Tower was mentioned before MobileAction in three out of five answers.

Among app store optimization platforms worldwide in September 2026

Who do people search for more?

Sensor Tower, about 7 searches for every 1 for MobileAction

Sensor Tower 74K searchesMobileAction 10.8K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

MobileAction in 5 of 5Sensor Tower in 5 of 5

Who does AI recommend more?

Sensor Tower, named ahead of MobileAction in 3 of 5 answers

Sensor Tower first in 3MobileAction first in 2

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Top app store optimization platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both MobileAction and Sensor Tower showed up in all five answers. Sensor Tower was listed before MobileAction in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AppTweak1st
  2. MobileAction2nd
  3. Sensor Tower3rd
  4. AppFollow4th
  5. App Radar5th
  6. Appfigures6th
  7. SplitMetrics7th
  8. ASODesk8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sensor Tower5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AppTweak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MobileAction5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AppFollow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Appfigures3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • App Radar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SplitMetrics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASODesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about app store optimization platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is MobileAction or Sensor Tower more popular in search?

This chart shows how often people search Google for MobileAction and Sensor Tower by name. Each line represents a brand's share of searches for all eight app store optimization platforms we track, month by month, from English-language searches worldwide.

MobileAction and Sensor Tower among app store optimization platforms worldwide, by month

Share of searches by month for Sensor Tower, MobileAction. The figures are in the table below the chart.

View monthly share of searches table
MonthSensor TowerAppTweakAppfiguresMobileActionAppFollowApp RadarSplitMetricsASODesk
Oct 202560.8%10%6.7%8.9%6.7%4.5%1.6%0.82%
Nov 202559.5%12%6.5%8.7%6.6%4.3%1.5%0.8%
Dec 202560.4%12.2%6.6%8.8%5.4%4.5%1.3%0.82%
Jan 202662.4%10.3%6.8%9.1%5.7%3.8%1.3%0.69%
Feb 202659.1%12%6.5%8.6%8%3.5%1.5%0.8%
Mar 202661%12.4%6.7%7.3%6.8%3.7%1.3%0.88%
Apr 202658.2%11.8%7.8%8.5%7.9%3.5%1.5%0.79%
May 202659.2%9.9%7.9%10.6%6.6%3.5%1.5%0.8%
Jun 202664.9%8.8%7.1%7.8%5.9%3.2%1.4%0.93%
Jul 202660.4%10%8.1%8.8%6.7%3.6%1.6%0.82%
Aug 202664.3%8.6%8.6%7.7%5.9%3.1%1.1%0.63%
Sep 202659.4%11.9%9.7%8.7%5.4%2.9%1.3%0.71%

How has the MobileAction and Sensor Tower comparison changed over the last 12 months?

3 findings

How did search popularity change for app store optimization platforms worldwide in September 2026?

2 changes
  1. In September 2026, MobileAction gained share of searches among app store optimization platforms worldwide, from 7.7% to 8.7%.

  2. In September 2026, Sensor Tower lost share of searches among app store optimization platforms worldwide, from 64.3% to 59.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using MobileAction’s and Sensor Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MobileAction

3 branded search terms

  • mobile action
  • mobileaction
  • mobileaction.co

Sensor Tower

2 branded search terms

  • sensor tower
  • sensor tower aso

How the Brand Demand Index is measured

Other head-to-heads among app store optimization platforms

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