MSD Animal Health vs Zoetis:Which is more popular?
In September 2026, Zoetis had more branded searches than MSD Animal Health among animal health brands worldwide. Zoetis had about 110,000 branded searches, while MSD Animal Health had 18,000. Zoetis made up 39.8% of all animal health brand searches we track, and MSD Animal Health accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about animal health brands, MSD Animal Health and Zoetis each appeared in two of the five answers. Zoetis was mentioned before MSD Animal Health in every answer.
Who do people search for more?
Zoetis, about 6 searches for every 1 for MSD Animal Health
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Zoetis, named ahead of MSD Animal Health in every answer
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Top animal health brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MSD Animal Health and Zoetis were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoetis was listed before MSD Animal Health in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoetis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSD Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boehringer Ingelheim Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virbac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elanco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bomac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about animal health brands
5 answers
Asked ChatGPT
“Which animal health brand should I buy?”
Asked ChatGPT
“What are the best animal health brands?”
Asked ChatGPT
“What's the best animal health brand for a pet or farm?”
Searched Google, AI Overview
“livestock health products”
Searched Google, AI Overview
“pet health products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is MSD Animal Health or Zoetis more popular in search?
This chart shows how often people search Google for MSD Animal Health and Zoetis by name. Each line represents a brand's share of searches for all six animal health brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Zoetis, MSD Animal Health. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zoetis | Virbac | Elanco | MSD Animal Health | Boehringer Ingelheim Animal Health | Bomac |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 32.2% | 17.6% | 7.8% | 1.9% | 1.3% |
| Nov 2025 | 50.8% | 27.8% | 12.5% | 5.5% | 1.4% | 2% |
| Dec 2025 | 44.3% | 29.8% | 16.3% | 6.6% | 1.8% | 1.2% |
| Jan 2026 | 39.8% | 32.8% | 17.9% | 6.5% | 2% | 1% |
| Feb 2026 | 42.5% | 28.6% | 19.1% | 7% | 1.7% | 1.1% |
| Mar 2026 | 39.5% | 32.5% | 17.8% | 7.3% | 1.9% | 1% |
| Apr 2026 | 40% | 32.9% | 18% | 6.5% | 1.6% | 1.1% |
| May 2026 | 39.9% | 32.8% | 17.9% | 6.5% | 1.6% | 1.3% |
| Jun 2026 | 35.2% | 35.2% | 19.3% | 7% | 2.1% | 1.1% |
| Jul 2026 | 39.8% | 32.8% | 17.9% | 6.5% | 2% | 1% |
| Aug 2026 | 39.7% | 32.7% | 17.9% | 6.5% | 1.9% | 1.3% |
| Sep 2026 | 39.8% | 32.8% | 17.9% | 6.5% | 2% | 1% |
How has the MSD Animal Health and Zoetis comparison changed over the last 12 months?
3 findings
- Zoetis was ahead of MSD Animal Health in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 22K to 18K.
- Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands worldwide moved from 39.1% to 39.8%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for animal health brands worldwide in September 2026?
1 change
Estimated monthly branded searches for MSD Animal Health worldwide fell 18.2% over 12 measured months, from 22K to 18K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using MSD Animal Health’s and Zoetis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSD Animal Health
2 branded search terms
- merck animal health
- msd animal health
Zoetis
1 branded search term
- zoetis
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