AMZScout vs Helium 10:Which is more popular by branded search?
In August 2026, Helium 10 had more branded searches than AMZScout among amazon seller tools worldwide. Helium 10 was estimated to have 114K branded searches compared to AMZScout’s 2.4K, and held a 70.2% Share of Search versus AMZScout’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AMZScout or Helium 10?
Compare the tools Amazon sellers use to research and manage listings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Helium 10, AMZScout. The figures are in the table below the chart.
View monthly share of search table
| Month | Helium 10 | Jungle Scout | AMZScout | SellerApp | Viral Launch |
|---|---|---|---|---|---|
| Oct 2025 | 65.4% | 29.5% | 2.6% | 1.7% | 0.89% |
| Nov 2025 | 69% | 25.7% | 2.7% | 1.8% | 0.79% |
| Dec 2025 | 69% | 25.8% | 2.7% | 1.8% | 0.79% |
| Jan 2026 | 65.7% | 29.8% | 2.6% | 1.4% | 0.61% |
| Feb 2026 | 69.7% | 26.2% | 2.2% | 1.5% | 0.44% |
| Mar 2026 | 69.7% | 26.2% | 2.2% | 1.5% | 0.44% |
| Apr 2026 | 69.8% | 26.5% | 1.8% | 1.5% | 0.36% |
| May 2026 | 66.1% | 30.4% | 1.7% | 1.4% | 0.34% |
| Jun 2026 | 69.9% | 26.5% | 1.8% | 1.5% | 0.36% |
| Jul 2026 | 70% | 26.5% | 1.8% | 1.5% | 0.29% |
| Aug 2026 | 70.2% | 26.5% | 1.5% | 1.5% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the AMZScout and Helium 10 comparison changed over the last 12 months?
3 findings
- Helium 10 was ahead of AMZScout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AMZScout’s estimated Share of Search among amazon seller tools worldwide moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 5.5K to 2.4K.
- Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller tools worldwide moved from 65.4% to 70.2%, and its estimated monthly branded searches moved from 139K to 114K.
How did search popularity change for amazon seller tools worldwide in August 2026?
2 changes
Helium 10’s estimated Share of Search among amazon seller tools worldwide has gained ground for 3 months in a row, from 66.1% to 70.2% in August 2026.
Estimated monthly branded searches for AMZScout worldwide fell 55.3% over 11 measured months, from 5.5K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AMZScout’s and Helium 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.