ADT vs Ring:Which is searched more?
In September 2026, ADT had more branded searches than Ring among alarm panel brands worldwide. ADT was estimated to have 535K branded searches compared to Ring’s 260, and held a 54.2% Share of Search versus Ring’s 0.03%. These are worldwide searches for English-language branded terms.
Follow ADT vs Ring and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ADT or Ring?
Compare the alarm panel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ADT, Ring. The figures are in the table below the chart.
View monthly share of search table
| Month | ADT | Honeywell | DSC | Bosch | Ring |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 45.1% | 0.16% | 0.05% | 0.02% |
| Nov 2025 | 51.2% | 48.6% | 0.17% | 0.05% | 0.02% |
| Dec 2025 | 55.6% | 44.2% | 0.19% | 0.05% | 0.02% |
| Jan 2026 | 54.7% | 45.1% | 0.16% | 0.05% | 0.02% |
| Feb 2026 | 56.9% | 42.8% | 0.15% | 0.05% | 0.02% |
| Mar 2026 | 52.4% | 47.4% | 0.16% | 0.05% | 0.02% |
| Apr 2026 | 56.7% | 43.1% | 0.15% | 0.05% | 0.02% |
| May 2026 | 55.6% | 44.2% | 0.16% | 0.06% | 0.03% |
| Jun 2026 | 49.9% | 49.9% | 0.15% | 0.04% | 0.02% |
| Jul 2026 | 54.1% | 45.7% | 0.16% | 0.06% | 0.03% |
| Aug 2026 | 58.7% | 41% | 0.15% | 0.04% | 0.02% |
| Sep 2026 | 54.2% | 45.6% | 0.16% | 0.05% | 0.03% |
How has the ADT and Ring comparison changed over the last 12 months?
3 findings
- ADT was ahead of Ring in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s estimated Share of Search among alarm panel brands worldwide moved from 54.7% to 54.2%, and its estimated monthly branded searches moved from 667K to 535K.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among alarm panel brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for alarm panel brands worldwide in September 2026?
1 change
In September 2026, ADT lost estimated Share of Search among alarm panel brands worldwide, from 58.7% to 54.2%.
Other head-to-heads among alarm panel brands
How each brand is measured
Brandwave collects information about searches that people make online using ADT’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.