Brandwave

Bosch vs Craftsman:Which is searched more?

In September 2026, Craftsman had more branded searches than Bosch among air nailer brands worldwide. Craftsman was estimated to have 301K branded searches compared to Bosch’s 140, and held a 7.8% Share of Search versus Bosch’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among air nailer brands worldwide in September 2026Which is more popular in search, Bosch or Craftsman?
Bosch<0.01%140 searches
vs
Craftsman7.8%301K searches

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Which is more popular in search, Bosch or Craftsman?

Compare the air nailer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Craftsman among air nailer brands worldwide, by month

Share of Search by month for Craftsman, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltCraftsmanMaxMetaboHitachiBosch
Oct 202548.8%30.6%14.7%5.4%0.39%0.14%0.03%<0.01%
Nov 202546.9%30%17.2%5.2%0.47%0.21%0.03%<0.01%
Dec 202549%25.9%18%6.6%0.4%0.18%0.02%<0.01%
Jan 202648%25.8%17.7%7.9%0.47%0.17%0.03%<0.01%
Feb 202647.5%25%17.5%9.5%0.38%0.17%0.03%<0.01%
Mar 202644.2%28%16.3%10.9%0.44%0.2%0.03%<0.01%
Apr 202647.1%25.3%17.3%9.5%0.57%0.21%0.03%<0.01%
May 202647%25.5%17.3%9.4%0.57%0.21%0.03%<0.01%
Jun 202647%25.5%17.3%9.5%0.47%0.21%0.02%<0.01%
Jul 202651%22.7%15.3%10.3%0.5%0.18%0.02%<0.01%
Aug 202647%25.5%17.3%9.5%0.47%0.21%0.02%<0.01%
Sep 202647.7%26.2%17.5%7.8%0.47%0.21%0.03%<0.01%

How has the Bosch and Craftsman comparison changed over the last 12 months?

  • Craftsman was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among air nailer brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among air nailer brands worldwide moved from 5.4% to 7.8%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for air nailer brands worldwide in September 2026?

  1. In September 2026, Craftsman lost estimated Share of Search among air nailer brands worldwide, from 9.5% to 7.8%.

  2. Estimated monthly branded searches for Bosch worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

Other head-to-heads among air nailer brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch air nailer

Craftsman

1 branded search term

  • craftsman

How the Brand Demand Index is measured

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