Make vs Zapier:Which is more popular by branded search?
In August 2026, Zapier had more branded searches than Make among AI workflow builders worldwide. Zapier was estimated to have 568K branded searches compared to Make’s 108K, and held a 28.5% Share of Search versus Make’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Make or Zapier?
Compare the tools used to automate workflows with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zapier, Make. The figures are in the table below the chart.
View monthly share of search table
| Month | n8n | Zapier | Make | Gumloop |
|---|---|---|---|---|
| Oct 2025 | 74.4% | 22.4% | 2.5% | 0.72% |
| Nov 2025 | 73.2% | 22% | 3.5% | 1.3% |
| Dec 2025 | 73.4% | 22% | 3.6% | 1.1% |
| Jan 2026 | 73.5% | 22% | 3.5% | 1.1% |
| Feb 2026 | 69.5% | 25.5% | 4.1% | 0.99% |
| Mar 2026 | 69.5% | 25.5% | 3.4% | 1.5% |
| Apr 2026 | 69.1% | 25.3% | 4.1% | 1.5% |
| May 2026 | 68.5% | 25.2% | 4.8% | 1.5% |
| Jun 2026 | 67.5% | 24.7% | 5.6% | 2.1% |
| Jul 2026 | 68.6% | 24.9% | 4.7% | 1.8% |
| Aug 2026 | 64.7% | 28.5% | 5.4% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the Make and Zapier comparison changed over the last 12 months?
3 findings
- Zapier was ahead of Make in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Make’s estimated Share of Search among AI workflow builders worldwide moved from 2.5% to 5.4%, and its estimated monthly branded searches moved from 93.4K to 108K.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among AI workflow builders worldwide moved from 22.4% to 28.5%, and its estimated monthly branded searches moved from 841K to 568K.
How did search popularity change for AI workflow builders worldwide in August 2026?
2 changes
In August 2026, Zapier gained estimated Share of Search among AI workflow builders worldwide, from 24.9% to 28.5%.
In August 2026, Make gained estimated Share of Search among AI workflow builders worldwide, from 4.7% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Make’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.