Brandwave

Adobe Lightroom vs Picwish:Which is more popular?

In September 2026, Adobe Lightroom had more branded searches than Picwish among AI photo enhancers worldwide. Adobe Lightroom had about 1.2 million branded searches, while Picwish had 246,000. Adobe Lightroom made up 24.9% of all AI photo enhancer searches we track, and Picwish accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about AI photo enhancers, Adobe Lightroom appeared in two of the five answers and Picwish in one. Adobe Lightroom was mentioned before Picwish in every answer.

Among AI photo enhancers worldwide in September 2026

Who do people search for more?

Adobe Lightroom, about 5 searches for every 1 for Picwish

Adobe Lightroom 1.2M searchesPicwish 246K searches

Who does AI mention more?

Adobe Lightroom, mentioned in 2 of 5 answers, Picwish in 1

Adobe Lightroom in 2 of 5Picwish in 1 of 5

Who does AI recommend more?

Adobe Lightroom, named ahead of Picwish in every answer

Adobe Lightroom first in 2Picwish never first

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Top AI photo enhancers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Picwish was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Adobe Lightroom was listed before Picwish in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Remini1st
  2. Adobe Lightroom2nd
  3. Let's Enhance3rd
  4. Upscayl4th
  5. Picsart–
  6. Fotor–
  7. Picwish–
  8. VanceAI–
  9. Topaz Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Lightroom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Let's Enhance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fotor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picwish1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Upscayl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VanceAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topaz Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI photo enhancers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Lightroom or Picwish more popular in search?

This chart shows how often people search Google for Adobe Lightroom and Picwish by name. Each line represents a brand's share of searches for all nine AI photo enhancers we track, month by month, from English-language searches worldwide.

Adobe Lightroom and Picwish among AI photo enhancers worldwide, by month

Share of searches by month for Adobe Lightroom, Picwish. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomReminiFotorPicwishUpscaylLet's EnhanceVanceAITopaz Labs
Oct 202532.5%19%26.5%11%6.8%1.7%1.5%0.27%0.75%
Nov 202536.2%19.7%22.8%9.8%7.4%1.8%1.4%0.24%0.81%
Dec 202535.4%19.2%22.3%11.2%7.2%2.2%1.3%0.29%0.8%
Jan 202635.7%20.1%22.9%8.2%7.4%2.7%1.7%0.37%0.82%
Feb 202637.6%21.3%20.5%8.1%6.6%3%1.8%0.4%0.73%
Mar 202635.4%20.3%23.3%8.7%6%3.3%1.9%0.44%0.66%
Apr 202639.3%19.3%21.7%7.5%5.8%3.2%2.1%0.52%0.63%
May 202641.1%19.9%19.7%5.7%6.2%4.2%1.6%0.84%0.69%
Jun 202642.4%21.2%17.5%5.8%5.5%4.5%1.3%0.91%0.91%
Jul 202645%19.6%15.5%6.1%6%4.9%1.3%0.8%0.8%
Aug 202642.5%21.8%14.8%8.9%4.6%4.6%1.2%0.93%0.62%
Sep 202638.6%24.9%13.7%9.1%5.3%5.3%1.2%1.1%0.87%

How has the Adobe Lightroom and Picwish comparison changed over the last 12 months?

3 findings
  • Adobe Lightroom was ahead of Picwish in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among AI photo enhancers worldwide moved from 19% to 24.9%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Picwish’s share of searches among AI photo enhancers worldwide moved from 6.8% to 5.3%, and its estimated monthly branded searches moved from 450K to 246K.

How did search popularity change for AI photo enhancers worldwide in September 2026?

2 changes

  1. In September 2026, Adobe Lightroom gained share of searches among AI photo enhancers worldwide, from 21.8% to 24.9%.

  2. In September 2026, Picwish gained share of searches among AI photo enhancers worldwide, from 4.6% to 5.3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s and Picwish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Lightroom

6 branded search terms

  • adobe lightroom
  • lightroom
  • lightroom app
  • lightroom classic
  • lightroom mobile
  • lightroom presets

Picwish

1 branded search term

  • picwish

How the Brand Demand Index is measured

Other head-to-heads among AI photo enhancers

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