Apollo vs Smartlead:Which is more popular by branded search?
In August 2026, Apollo had more branded searches than Smartlead among AI lead generation tools worldwide. Apollo was estimated to have 518K branded searches compared to Smartlead’s 40K, and held an 81.3% Share of Search versus Smartlead’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apollo or Smartlead?
Compare the tools that find and contact leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apollo, Smartlead. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | lemlist | Smartlead | Instantly | Clay |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 17.9% | 6.3% | 6.7% | 0.46% |
| Nov 2025 | 72.4% | 15.8% | 5.6% | 5.9% | 0.41% |
| Dec 2025 | 74.4% | 13.2% | 5.9% | 6.1% | 0.4% |
| Jan 2026 | 74.5% | 13.3% | 5.8% | 6.1% | 0.42% |
| Feb 2026 | 72.3% | 15.7% | 5.8% | 5.9% | 0.41% |
| Mar 2026 | 78.1% | 11.5% | 4.9% | 5.2% | 0.3% |
| Apr 2026 | 81.1% | 9.8% | 4.3% | 4.5% | 0.25% |
| May 2026 | 79.7% | 9.6% | 5.1% | 5.3% | 0.3% |
| Jun 2026 | 77.1% | 11.4% | 6% | 5.2% | 0.28% |
| Jul 2026 | 77.1% | 11.4% | 6% | 5.2% | 0.28% |
| Aug 2026 | 81.3% | 6.7% | 6.3% | 5.4% | 0.38% |
| Sep 2026 | — | — | — | — | — |
How has the Apollo and Smartlead comparison changed over the last 12 months?
3 findings
- Apollo was ahead of Smartlead in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apollo’s estimated Share of Search among AI lead generation tools worldwide moved from 68.6% to 81.3%, and its estimated monthly branded searches moved from 356K to 518K.
- Across the 11 months ending August 2026, Smartlead’s estimated Share of Search among AI lead generation tools worldwide held steady at 6.3%, and its estimated monthly branded searches moved from 32.6K to 40K.
How did search popularity change for AI lead generation tools worldwide in August 2026?
2 changes
In August 2026, Apollo gained estimated Share of Search among AI lead generation tools worldwide, from 77.1% to 81.3%.
Estimated monthly branded searches for Smartlead worldwide rose 22.6% over 11 measured months, from 32.6K to 40K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apollo’s and Smartlead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apollo
21 branded search terms
- apollo extension chrome
- apollo io
- apollo io app
- apollo io chrome extension
- apollo io cost
- apollo io crm
- apollo io email
- apollo io extension
- apollo io extension chrome
- apollo io extension download
- apollo io extension for chrome
- apollo io pricing
- apollo lead generation
- Apollo.io
- apollo.io b2b sales intelligence
- apollo.io pricing
- apollo.io sales intelligence
- app apollo io
- appapollo io
- io apollo
- www apollo io
Smartlead
5 branded search terms
- Smartlead
- smartlead ai
- smartlead ai pricing
- smartlead pricing
- smartlead.ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.