Brandwave

Knowt vs Quizlet:Which is more popular?

In September 2026, Quizlet had more branded searches than Knowt among flashcard apps worldwide. Quizlet had about 9.1 million branded searches, while Knowt had 301,000. Quizlet made up 85.9% of all flashcard app searches we track, and Knowt accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about flashcard apps, Quizlet appeared in all five answers and Knowt in three. Quizlet was mentioned before Knowt in four out of five answers.

Among flashcard apps worldwide in September 2026

Who do people search for more?

Quizlet, about 30 searches for every 1 for Knowt

Quizlet 9.1M searchesKnowt 301K searches

Who does AI mention more?

Quizlet, mentioned in every answer we collected

Quizlet in 5 of 5Knowt in 3 of 5

Who does AI recommend more?

Quizlet, named ahead of Knowt in 4 of 5 answers

Quizlet first in 4Knowt first in 1

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Top flashcard apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quizlet appeared in all five answers. Knowt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Quizlet was listed before Knowt in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anki1st
  2. Quizlet2nd
  3. Knowt3rd
  4. RemNote4th
  5. Brainscape5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quizlet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RemNote4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knowt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brainscape2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about flashcard apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Knowt or Quizlet more popular in search?

This chart shows how often people search Google for Knowt and Quizlet by name. Each line represents a brand's share of searches for all five flashcard apps we track, month by month, from English-language searches worldwide.

Knowt and Quizlet among flashcard apps worldwide, by month

Share of searches by month for Quizlet, Knowt. The figures are in the table below the chart.

View monthly share of searches table
MonthQuizletAnkiKnowtRemNoteBrainscape
Oct 202587.5%7.9%2.9%0.87%0.87%
Nov 202586.8%9.6%1.9%0.86%0.86%
Dec 202588.6%8%2%0.72%0.72%
Jan 202686.8%9.6%1.9%0.86%0.86%
Feb 202686.6%9.5%2.3%0.7%0.86%
Mar 202686.5%9.5%2.3%0.86%0.86%
Apr 202683.1%11.2%4.1%0.82%0.82%
May 202683.1%11.2%4.1%0.82%0.82%
Jun 202679.1%15.9%2.6%1.4%0.96%
Jul 202669%25.4%2.8%1.9%1%
Aug 202678.8%15.8%3.2%1.4%0.78%
Sep 202685.9%9.4%2.8%1.3%0.57%

How has the Knowt and Quizlet comparison changed over the last 12 months?

3 findings
  • Quizlet was ahead of Knowt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Knowt’s share of searches among flashcard apps worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Quizlet’s share of searches among flashcard apps worldwide moved from 87.5% to 85.9%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for flashcard apps worldwide in September 2026?

1 change
  1. In September 2026, Quizlet gained share of searches among flashcard apps worldwide, from 78.8% to 85.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Knowt’s and Quizlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Knowt

1 branded search term

  • knowt

Quizlet

1 branded search term

  • quizlet

How the Brand Demand Index is measured

Other head-to-heads among flashcard apps

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