Celtra vs Flashtalking:Which is more popular?
In September 2026, Flashtalking had more branded searches than Celtra among ad creative automation platforms worldwide. Flashtalking had about 8,100 branded searches, while Celtra had 5,400. Flashtalking made up 19.4% of all ad creative automation platform searches we track, and Celtra accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about ad creative automation platforms, Celtra appeared in three of the four answers and Flashtalking in none.
Who do people search for more?
Flashtalking, about 50% more searches than Celtra
Who does AI mention more?
Celtra, mentioned in 3 of 4 answers, Flashtalking in 0
Who does AI recommend more?
Celtra, the only one of the two named
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Top ad creative automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Celtra was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Flashtalking did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Celtra1st
Smartly.io2nd
Bannerflow3rd
AdCreative.ai4th
Abyssale5th
Marpipe6th- Flashtalking–
Innovid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Smartly.io4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Celtra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bannerflow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AdCreative.ai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Abyssale2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Marpipe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Flashtalking0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Innovid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ad creative automation platforms
4 answers
Asked ChatGPT
“Which ad creative automation platform should I use?”
Asked ChatGPT
“What are the best ad creative automation platforms?”
Asked ChatGPT
“What's the best ad creative automation platform for making ads at scale?”
Searched Google, AI Overview
“creative production platform”
Searched Google, AI Overview
“programmatic creative platform”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Celtra or Flashtalking more popular in search?
This chart shows how often people search Google for Celtra and Flashtalking by name. Each line represents a brand's share of searches for all eight ad creative automation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Flashtalking, Celtra. The figures are in the table below the chart.
View monthly share of searches table
| Month | AdCreative.ai | Flashtalking | Celtra | Bannerflow | Innovid | Abyssale | Marpipe | Smartly.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 11.1% | 9% | 7.4% | 9% | 9% | 4.9% | 3.2% |
| Nov 2025 | 48.5% | 9.5% | 9.5% | 7.7% | 9.5% | 7.7% | 4.2% | 3.3% |
| Dec 2025 | 46.8% | 11.2% | 9.1% | 7.5% | 9.1% | 9.1% | 3.9% | 3.3% |
| Jan 2026 | 48.4% | 9.5% | 9.5% | 7.7% | 9.5% | 7.7% | 4.2% | 3.3% |
| Feb 2026 | 43.8% | 10.4% | 10.4% | 8.4% | 10.4% | 8.4% | 4.6% | 3.6% |
| Mar 2026 | 45.1% | 10.8% | 10.8% | 8.8% | 8.8% | 7.2% | 4.7% | 3.9% |
| Apr 2026 | 41.6% | 14.8% | 9.9% | 8% | 9.9% | 8% | 4.4% | 3.5% |
| May 2026 | 37.2% | 16.3% | 10.9% | 8.9% | 8.9% | 8.9% | 5.8% | 3.2% |
| Jun 2026 | 33.2% | 17.8% | 11.9% | 9.7% | 9.7% | 7.9% | 6.4% | 3.5% |
| Jul 2026 | 28.1% | 22.5% | 12.3% | 8.2% | 10% | 10% | 5.4% | 3.6% |
| Aug 2026 | 31.4% | 20.7% | 11.2% | 9.2% | 11.2% | 7.4% | 4.8% | 4.1% |
| Sep 2026 | 29.6% | 19.4% | 12.9% | 10.5% | 10.5% | 8.6% | 4.5% | 3.8% |
How has the Celtra and Flashtalking comparison changed over the last 12 months?
3 findings
- Flashtalking was ahead of Celtra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Celtra’s share of searches among ad creative automation platforms worldwide moved from 9% to 12.9%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Flashtalking’s share of searches among ad creative automation platforms worldwide moved from 11.1% to 19.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for ad creative automation platforms worldwide in September 2026?
2 changes
In September 2026, Celtra gained share of searches among ad creative automation platforms worldwide, from 11.2% to 12.9%.
In September 2026, Flashtalking lost share of searches among ad creative automation platforms worldwide, from 20.7% to 19.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Celtra’s and Flashtalking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Celtra
1 branded search term
- celtra
Flashtalking
1 branded search term
- flashtalking
Other head-to-heads among ad creative automation platforms
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