Brandwave

How popular isWorkiva?

In September 2026, people searched for Workiva by name about 49,600 times worldwide, about the same as the previous year. These searches made up 37.2% of all global financial close management platform searches, placing Workiva second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about financial close management platforms, Workiva appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Workiva is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. OneStreamShare of searches 45.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. WorkivaShare of searches 37.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. FloQastShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. TrintechShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. TrullionShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

Workiva website (opens in a new tab)

Follow Workiva and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top financial close management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workiva was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Workiva is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FloQast1st
  2. BlackLine2nd
  3. Trintech3rd
  4. OneStream4th
  5. Workiva5th
  6. Numeric6th
  7. Trullion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FloQast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trintech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BlackLine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Workiva3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Numeric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trullion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial close management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which financial close management platforms compete with Workiva?

Workiva against financial close management platforms worldwide, by month

Share of searches by month for OneStream, Workiva, FloQast, Trintech. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStreamWorkivaFloQastTrintechTrullionNumericBlackLine
Oct 202559.6%26.8%8.1%2.9%2.4%0.21%<0.01%
Nov 202553.6%29.4%10.8%3.2%2.6%0.34%0.01%
Dec 202552.4%28.7%12.9%3.2%2.6%0.28%<0.01%
Jan 202654.3%29.7%10.9%2.7%2.2%0.25%<0.01%
Feb 202645.3%37.1%11.2%3.3%2.7%0.31%0.02%
Mar 202649.1%32.9%12.1%3.6%2%0.29%0.03%
Apr 202653.9%29.5%10.9%3.2%2.1%0.28%0.01%
May 202658.9%26.4%9.7%2.9%1.9%0.2%0.01%
Jun 202658.6%26.2%9.6%3.5%1.9%0.18%<0.01%
Jul 202658.7%26.3%9.7%3.5%1.6%0.22%0.01%
Aug 202648.8%32.6%12%4.4%2%0.23%0.02%
Sep 202645.4%37.2%11.2%4.1%1.8%0.26%0.02%
  1. 1.OneStream

    45.4%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Workiva

    37.2%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.5 points.

  3. 3.FloQast

    11.2%

    Held 3rd. 14.9K estimated branded searches, +0.2% vs prior month. Share -0.8 points.

  4. 4.Trintech

    4.1%

    Held 4th. 5.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Trullion

    1.8%

    Held 5th. 2.4K estimated branded searches, -0.82% vs prior month. Share -0.1 points.

  6. 6.Numeric

    0.26%

    Held 6th. 350 estimated branded searches, +25% vs prior month. Share 0 points.

  7. 7.BlackLine

    0.02%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Workiva and its closest rivals

Every comparison with Workiva

13 comparisons

How has branded search demand for Workiva changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Workiva worldwide held steady, from 49.7K to 49.6K.
  • Across the 12 months ending September 2026, Workiva’s share of searches among financial close management platforms worldwide increased from 26.8% to 37.2%.
  • Across the 12 months ending September 2026, Workiva’s share of searches among financial close management platforms worldwide peaked at 37.2% in September 2026 and was lowest at 26.2% in June 2026.

How did search popularity change for financial close management platforms worldwide in September 2026?

5 changes
  1. In September 2026, Workiva gained share of searches among financial close management platforms worldwide, from 32.6% to 37.2%.

  2. In September 2026, OneStream lost share of searches among financial close management platforms worldwide, from 48.8% to 45.4%.

  3. In September 2026, FloQast lost share of searches among financial close management platforms worldwide, from 12% to 11.2%.

  4. Estimated monthly branded searches for BlackLine worldwide rose 100% over 12 measured months, from 10 to 20 in September 2026.

  5. Estimated monthly branded searches for Trullion worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

How are Workiva’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Workiva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • workiva
  • workiva audit
  • workiva esg

Do you work for Workiva? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Workiva compete?

Workiva is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Financial close management platforms2nd of 737.2%Shown above
ESG reporting software8th of 100.33%Show ranking
Audit software7th of 80.17%Show ranking
Creator with pink hair and a pink jacket

Is Workiva your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.