Brandwave

Trullion vs Workiva:Which is more popular?

In September 2026, Workiva had more branded searches than Trullion among financial close management platforms worldwide. Workiva had about 49,500 branded searches, while Trullion had 2,420. Workiva made up 37.2% of all financial close management platform searches we track, and Trullion accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about financial close management platforms, Workiva appeared in three of the five answers and Trullion in none.

Among financial close management platforms worldwide in September 2026

Who do people search for more?

Workiva, about 20 searches for every 1 for Trullion

Workiva 49.5K searchesTrullion 2.4K searches

Who does AI mention more?

Workiva, mentioned in 3 of 5 answers, Trullion in 0

Workiva in 3 of 5Trullion in 0 of 5

Who does AI recommend more?

Workiva, the only one of the two named

Workiva first in 3Trullion never named

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Top financial close management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workiva was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Trullion did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FloQast1st
  2. BlackLine2nd
  3. Trintech3rd
  4. OneStream4th
  5. Workiva5th
  6. Numeric6th
  7. Trullion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FloQast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trintech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BlackLine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Workiva3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Numeric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trullion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial close management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Trullion or Workiva more popular in search?

This chart shows how often people search Google for Trullion and Workiva by name. Each line represents a brand's share of searches for all seven financial close management platforms we track, month by month, from English-language searches worldwide.

Trullion and Workiva among financial close management platforms worldwide, by month

Share of searches by month for Workiva, Trullion. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStreamWorkivaFloQastTrintechTrullionNumericBlackLine
Oct 202559.6%26.8%8.1%2.9%2.4%0.21%<0.01%
Nov 202553.6%29.4%10.8%3.2%2.6%0.34%0.01%
Dec 202552.4%28.7%12.9%3.2%2.6%0.28%<0.01%
Jan 202654.3%29.7%10.9%2.7%2.2%0.25%<0.01%
Feb 202645.3%37.1%11.2%3.3%2.7%0.31%0.02%
Mar 202649.1%32.9%12.1%3.6%2%0.29%0.03%
Apr 202653.9%29.5%10.9%3.2%2.1%0.28%0.01%
May 202658.9%26.4%9.7%2.9%1.9%0.2%0.01%
Jun 202658.6%26.2%9.6%3.5%1.9%0.18%<0.01%
Jul 202658.7%26.3%9.7%3.5%1.6%0.22%0.01%
Aug 202648.8%32.6%12%4.4%2%0.23%0.02%
Sep 202645.4%37.2%11.2%4.1%1.8%0.26%0.02%

How has the Trullion and Workiva comparison changed over the last 12 months?

3 findings

How did search popularity change for financial close management platforms worldwide in September 2026?

2 changes
  1. In September 2026, Workiva gained share of searches among financial close management platforms worldwide, from 32.6% to 37.2%.

  2. Estimated monthly branded searches for Trullion worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Trullion’s and Workiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Trullion

2 branded search terms

  • trullion
  • trullion software

Workiva

1 branded search term

  • workiva

How the Brand Demand Index is measured

Other head-to-heads among financial close management platforms

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