Brandwave

How popular isWinix?

In September 2026, people searched for Winix by name about 18,100 times worldwide, about the same as the previous year. These searches made up 0.86% of all global air purifier brand searches, placing Winix fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about air purifier brands, Winix appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Winix is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. IQAirShare of searches 71.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. CowayShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LevoitShare of searches 10.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BlueairShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. WinixShare of searches 0.86%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top air purifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Winix was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Winix is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coway1st
  2. Levoit2nd
  3. Blueair3rd
  4. Winix4th
  5. IQAir5th
  6. AirDoctor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Levoit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueair3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winix3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IQAir1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AirDoctor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air purifier brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which air purifier brands compete with Winix?

Winix against air purifier brands worldwide, by month

Share of searches by month for IQAir, Coway, Levoit, Blueair, Winix. The figures are in the table below the chart.

View monthly share of searches table
MonthIQAirCowayLevoitBlueairWinixAirDoctor
Oct 202514.6%38.2%26.7%17%2.8%0.69%
Nov 202533.2%30.2%18.8%14.6%2.4%0.89%
Dec 202542.3%24%19.7%11.3%2.1%0.63%
Jan 202625.7%30.8%26.4%13.8%2.8%0.46%
Feb 202620.8%30.1%29.5%16.4%2.7%0.54%
Mar 202616.7%34.1%28.8%16%3.9%0.54%
Apr 202617.3%34.1%29.7%14.9%3.3%0.66%
May 202612.1%36.6%32.2%15.1%2.7%1.2%
Jun 20269.5%35.3%33.4%17.7%2.6%1.4%
Jul 202626.8%28.2%27.5%14.3%2.4%0.86%
Aug 202637.1%24.8%23.8%11.9%1.8%0.57%
Sep 202671.7%11.8%10.2%5.3%0.86%0.23%

  1. 1.IQAir

    71.7%

    Held 1st. 1.5M estimated branded searches, +298.5% vs prior month. Share +34.6 points.

  2. 2.Coway

    11.8%

    Held 2nd. 248K estimated branded searches, -1.9% vs prior month. Share -13 points.

  3. 3.Levoit

    10.2%

    Held 3rd. 213K estimated branded searches, -12% vs prior month. Share -13.6 points.

  4. 4.Blueair

    5.3%

    Held 4th. 110K estimated branded searches, -9.1% vs prior month. Share -6.7 points.

  5. 5.Winix

    0.86%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.AirDoctor

    0.23%

    Held 6th. 4.9K estimated branded searches, -15.9% vs prior month. Share -0.3 points.

Compare popularity between Winix and its closest rivals

Every comparison with Winix

5 comparisons

How has branded search demand for Winix changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Winix worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Winix’s share of searches among air purifier brands worldwide decreased from 2.8% to 0.86%.
  • Across the 12 months ending September 2026, Winix’s share of searches among air purifier brands worldwide peaked at 3.9% in March 2026 and was lowest at 0.86% in September 2026.

How did search popularity change for air purifier brands worldwide in September 2026?

6 changes

  1. In September 2026, IQAir gained share of searches among air purifier brands worldwide, from 37.1% to 71.7%.

  2. In September 2026, Levoit lost share of searches among air purifier brands worldwide, from 23.8% to 10.2%.

  3. In September 2026, Coway lost share of searches among air purifier brands worldwide, from 24.8% to 11.8%.

  4. In September 2026, Blueair lost share of searches among air purifier brands worldwide, from 11.9% to 5.3%.

  5. In September 2026, Winix lost share of searches among air purifier brands worldwide, from 1.8% to 0.86%.

  6. AirDoctor’s share of searches among air purifier brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.23% in September 2026.

How are Winix’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Winix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • winix

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How the Brand Demand Index is measured

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