How popular isWhatnot in search?
In August 2026, there were an estimated 1.2M branded searches for Whatnot worldwide which is up 48.2% over the last 11 months. Whatnot holds 99.3% estimated Share of Search among live shopping platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Whatnot99.3%Talkshoplive0.36%
Bambuser0.28%
Livescale0.11%
Firework—
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Which live shopping platforms compete with Whatnot?
Share of Search by month for Whatnot. The figures are in the table below the chart.
View monthly share of search table
| Month | Whatnot | Talkshoplive | Bambuser | Livescale | Firework |
|---|---|---|---|---|---|
| Oct 2025 | 98.7% | 0.53% | 0.57% | 0.16% | — |
| Nov 2025 | 98.7% | 0.65% | 0.47% | 0.16% | — |
| Dec 2025 | 98.9% | 0.53% | 0.39% | 0.16% | — |
| Jan 2026 | 99% | 0.44% | 0.39% | 0.16% | — |
| Feb 2026 | 99% | 0.44% | 0.39% | 0.13% | — |
| Mar 2026 | 99.1% | 0.44% | 0.39% | 0.11% | — |
| Apr 2026 | 99.2% | 0.29% | 0.39% | 0.11% | — |
| May 2026 | 99.3% | 0.29% | 0.33% | 0.11% | — |
| Jun 2026 | 99.3% | 0.29% | 0.27% | 0.11% | — |
| Jul 2026 | 99.4% | 0.29% | 0.23% | 0.08% | — |
| Aug 2026 | 99.3% | 0.36% | 0.28% | 0.11% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 99.3% | 1.2M | 0% | -0.1 points | |
| 2, held 2nd | 0.36% | 4.4K | +22.2% | +0.1 points | |
| 3, held 3rd | 0.28% | 3.4K | +20.6% | 0 points | |
| 4, held 4th | 0.11% | 1.3K | +30% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Whatnot99.3%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.
0.36%
Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
3.
Bambuser0.28%
Held 3rd. 3.4K estimated branded searches, +20.6% vs prior month. Share 0 points.
0.11%
Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
—.
Firework—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Whatnot and its closest rivals
How has branded search demand for Whatnot changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Whatnot worldwide rose from 823K to 1.2M.
- Across the 11 months ending August 2026, Whatnot’s estimated Share of Search among live shopping platforms worldwide increased from 98.7% to 99.3%.
How did search popularity change for live shopping platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Whatnot worldwide rose 48.2% over 11 measured months, from 823K to 1.2M in August 2026.
Estimated monthly branded searches for Bambuser worldwide fell 28.6% over 11 measured months, from 4.8K to 3.4K in August 2026.
How is Whatnot measured?
Brandwave collects information about searches that people make online using Whatnot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- whatnot
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Is Whatnot your brand?
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