Bambuser vs Whatnot:Which is more popular by branded search?
In August 2026, Whatnot had more branded searches than Bambuser among live shopping platforms worldwide. Whatnot was estimated to have 1.2M branded searches compared to Bambuser’s 3.4K, and held a 99.3% Share of Search versus Bambuser’s 0.28%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bambuser or Whatnot?
Compare the platforms used to sell during live video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whatnot, Bambuser. The figures are in the table below the chart.
View monthly share of search table
| Month | Whatnot | Talkshoplive | Bambuser | Livescale | Firework |
|---|---|---|---|---|---|
| Oct 2025 | 98.7% | 0.53% | 0.57% | 0.16% | — |
| Nov 2025 | 98.7% | 0.65% | 0.47% | 0.16% | — |
| Dec 2025 | 98.9% | 0.53% | 0.39% | 0.16% | — |
| Jan 2026 | 99% | 0.44% | 0.39% | 0.16% | — |
| Feb 2026 | 99% | 0.44% | 0.39% | 0.13% | — |
| Mar 2026 | 99.1% | 0.44% | 0.39% | 0.11% | — |
| Apr 2026 | 99.2% | 0.29% | 0.39% | 0.11% | — |
| May 2026 | 99.3% | 0.29% | 0.33% | 0.11% | — |
| Jun 2026 | 99.3% | 0.29% | 0.27% | 0.11% | — |
| Jul 2026 | 99.4% | 0.29% | 0.23% | 0.08% | — |
| Aug 2026 | 99.3% | 0.36% | 0.28% | 0.11% | — |
| Sep 2026 | — | — | — | — | — |
How has the Bambuser and Whatnot comparison changed over the last 12 months?
3 findings
- Whatnot was ahead of Bambuser in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bambuser’s estimated Share of Search among live shopping platforms worldwide moved from 0.57% to 0.28%, and its estimated monthly branded searches moved from 4.8K to 3.4K.
- Across the 11 months ending August 2026, Whatnot’s estimated Share of Search among live shopping platforms worldwide moved from 98.7% to 99.3%, and its estimated monthly branded searches moved from 823K to 1.2M.
How did search popularity change for live shopping platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Bambuser’s and Whatnot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.