Brandwave

How popular isWatts in search?

In September 2026, there were an estimated 720 branded searches for Watts worldwide which is down 18.2% over the last 12 months. Watts holds 4.5% estimated Share of Search among underfloor heating worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Heatmat93.3%
  2. Watts4.5%
  3. DEVI0.88%
  4. Warmup0.88%
  5. Raychem0.19%
  6. Uponor0.19%
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Which underfloor heating compete with Watts?

Watts against underfloor heating worldwide, by month

Share of Search by month for Heatmat, Watts. The figures are in the table below the chart.

View monthly share of search table
MonthHeatmatWattsDEVIWarmupRaychemUponor
Oct 202592.8%4.5%0.87%1.1%0.36%0.36%
Nov 202594.2%3.7%0.72%0.89%0.17%0.3%
Dec 202596.5%2.1%0.39%0.61%0.18%0.18%
Jan 202696%2.5%0.39%0.74%0.18%0.18%
Feb 202694.2%3.7%0.47%1.1%0.21%0.26%
Mar 202694.3%3.8%0.57%1.1%0.16%0.16%
Apr 202694.4%3.8%0.57%0.89%0.26%0.13%
May 202694.2%3.7%0.86%0.86%0.23%0.16%
Jun 202692%5.5%1%1%0.28%0.19%
Jul 202695.1%2.5%0.86%1.1%0.31%0.08%
Aug 202693.5%4.6%0.7%0.85%0.31%0.08%
Sep 202693.3%4.5%0.88%0.88%0.19%0.19%

  1. 1.Heatmat

    93.3%

    Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  2. 2.Watts

    4.5%

    Held 2nd. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  3. 3.DEVI

    0.88%

    Moved from 4th to 3rd. 140 estimated branded searches, +55.6% vs prior month. Share +0.2 points.

  4. 4.Warmup

    0.88%

    Moved from 3rd to 4th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

  5. 5.Raychem

    0.19%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  6. 6.Uponor

    0.19%

    Held 6th. 30 estimated branded searches, +200% vs prior month. Share +0.1 points.

Compare search popularity between Watts and its closest rivals

Every comparison with Watts

How has branded search demand for Watts changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Watts worldwide fell from 880 to 720.
  • Across the 12 months ending September 2026, Watts’ estimated Share of Search among underfloor heating worldwide peaked at 5.5% in June 2026 and was lowest at 2.1% in December 2025.

How did search popularity change for underfloor heating worldwide in September 2026?

  1. In September 2026, DEVI rose from 4th to 3rd among underfloor heating worldwide.

  2. In September 2026, Warmup fell from 3rd to 4th among underfloor heating worldwide.

  3. Estimated monthly branded searches for Raychem worldwide fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

  4. Estimated monthly branded searches for Uponor worldwide fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

  5. Estimated monthly branded searches for Heatmat worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Watts worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How is Watts measured?

Brandwave collects information about searches that people make online using Watts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • watts heating

Do you work for Watts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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