How popular isWaterWipes in search?
In August 2026, there were an estimated 74K branded searches for WaterWipes worldwide which is up 22.3% over the last 11 months. WaterWipes holds 8.9% estimated Share of Search among baby wipe brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which baby wipe brands compete with WaterWipes?
Share of Search by month for Pampers, Huggies, WaterWipes. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | WaterWipes | Curash | Johnson's |
|---|---|---|---|---|---|
| Oct 2025 | 64% | 28.6% | 7% | 0.34% | — |
| Nov 2025 | 64% | 28.6% | 7% | 0.28% | — |
| Dec 2025 | 64.8% | 29% | 5.8% | 0.42% | — |
| Jan 2026 | 63.9% | 28.6% | 7% | 0.42% | — |
| Feb 2026 | 60.1% | 32.9% | 6.6% | 0.39% | — |
| Mar 2026 | 64% | 28.6% | 7% | 0.34% | — |
| Apr 2026 | 64% | 28.6% | 7% | 0.34% | — |
| May 2026 | 64% | 28.6% | 7% | 0.34% | — |
| Jun 2026 | 59.3% | 32.4% | 8% | 0.38% | — |
| Jul 2026 | 59.2% | 32.4% | 8% | 0.47% | — |
| Aug 2026 | 54.3% | 36.3% | 8.9% | 0.43% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 450K | 0% | -4.9 points | |
| 2, held 2nd | 36.3% | 301K | +22.4% | +4 points | |
| 3, held 3rd | 8.9% | 74K | +22.3% | +1 points | |
| 4, held 4th | 0.43% | 3.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Pampers54.3%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.9 points.
2.
Huggies36.3%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4 points.
8.9%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1 points.
4.
Curash0.43%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between WaterWipes and its closest rivals
How has branded search demand for WaterWipes changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for WaterWipes worldwide rose from 60.5K to 74K.
- Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands worldwide increased from 7% to 8.9%.
- Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands worldwide peaked at 8.9% in August 2026 and was lowest at 5.8% in December 2025.
How did search popularity change for baby wipe brands worldwide in August 2026?
4 changes
In August 2026, Huggies gained estimated Share of Search among baby wipe brands worldwide, from 32.4% to 36.3%.
In August 2026, WaterWipes gained estimated Share of Search among baby wipe brands worldwide, from 8% to 8.9%.
In August 2026, Pampers lost estimated Share of Search among baby wipe brands worldwide, from 59.2% to 54.3%.
Estimated monthly branded searches for Curash worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
How is WaterWipes measured?
Brandwave collects information about searches that people make online using WaterWipes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- waterwipes
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Is WaterWipes your brand?
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