How popular isWacom in search?
In August 2026, there were an estimated 201K branded searches for Wacom worldwide which is down 33.2% over the last 11 months. Wacom holds 36.3% estimated Share of Search among drawing tablets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which drawing tablets compete with Wacom?
Share of Search by month for XP-Pen, Wacom, Huion, Gaomon. The figures are in the table below the chart.
View monthly share of search table
| Month | XP-Pen | Wacom | Huion | Gaomon | Veikk | Xencelabs |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 44.2% | 13.3% | 4% | 1.5% | 0.97% |
| Nov 2025 | 40% | 40% | 14.6% | 3% | 1.3% | 1.1% |
| Dec 2025 | 43.4% | 35.5% | 15.9% | 2.6% | 1.4% | 1.2% |
| Jan 2026 | 39.5% | 39.5% | 14.5% | 3.6% | 1.6% | 1.3% |
| Feb 2026 | 39.6% | 39.6% | 14.6% | 2.9% | 2% | 1.3% |
| Mar 2026 | 39.7% | 39.7% | 14.6% | 2.9% | 2% | 1.1% |
| Apr 2026 | 39.4% | 39.4% | 14.5% | 3.5% | 1.9% | 1.3% |
| May 2026 | 39.4% | 39.4% | 14.5% | 3.5% | 1.9% | 1.3% |
| Jun 2026 | 39.6% | 39.6% | 14.6% | 3.6% | 1.6% | 1.1% |
| Jul 2026 | 39.5% | 39.5% | 14.5% | 3.6% | 1.9% | 1.1% |
| Aug 2026 | 44.4% | 36.3% | 13.3% | 3.3% | 1.8% | 0.97% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.4% | 246K | +22.4% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.3% | 201K | 0% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.3% | 74K | 0% | -1.2 points | |
| 4, held 4th | 3.3% | 18.1K | 0% | -0.3 points | |
| 5, held 5th | 1.8% | 9.9K | 0% | -0.2 points | |
| 6, held 6th | 0.97% | 5.4K | 0% | -0.1 points |
1.
XP-Pen44.4%
Moved from 2nd to 1st. 246K estimated branded searches, +22.4% vs prior month. Share +4.9 points.
2.
Wacom36.3%
Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -3.2 points.
3.
Huion
13.3%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Gaomon3.3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Veikk
1.8%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.97%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Wacom and its closest rivals
How has branded search demand for Wacom changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wacom worldwide fell from 301K to 201K.
- Across the 11 months ending August 2026, Wacom’s estimated Share of Search among drawing tablets worldwide decreased from 44.2% to 36.3%.
- Across the 11 months ending August 2026, Wacom’s estimated Share of Search among drawing tablets worldwide peaked at 44.2% in October 2025 and was lowest at 35.5% in December 2025.
- Across the 11 months ending August 2026, Wacom fell from 1st to 2nd among drawing tablets worldwide.
How did search popularity change for drawing tablets worldwide in August 2026?
5 changes
In August 2026, XP-Pen overtook Wacom to take the highest estimated Share of Search among drawing tablets worldwide, at 44.4%.
In August 2026, Wacom lost estimated Share of Search among drawing tablets worldwide, from 39.5% to 36.3%.
In August 2026, Huion lost estimated Share of Search among drawing tablets worldwide, from 14.5% to 13.3%.
Estimated monthly branded searches for Gaomon worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Estimated monthly branded searches for Xencelabs worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How is Wacom measured?
Brandwave collects information about searches that people make online using Wacom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wacom
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Is Wacom your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.