Brandwave

How popular isUnity?

In October 2026, people searched for Unity by name about 62,700 times worldwide, a 46.7% decrease from the previous year. These searches made up 4.9% of all global game engine searches, placing Unity seventh out of 12 engines. When we asked both ChatGPT and Google AI Overviews about game engines, Unity appeared in all answers and was the second most recommended of the 12.

Search and AI answers in October 2026

Unity is the seventh most searched of 12 competitors and the second most recommended in the AI answers we collected.

  1. GameMakerShare of searches 21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. Unreal EngineShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. GDevelopShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. GodotShare of searches 15%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. UnityShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+7 more

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Top game engines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unity appeared in all five answers. Unity is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Godot1st
  2. Unity2nd
  3. Unreal Engine3rd
  4. GameMaker4th
  5. GDevelop5th
  6. Phaser6th
  7. Construct7th
  8. Defold8th
  9. RPG Maker9th
  10. LÖVE–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Godot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GameMaker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unreal Engine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GDevelop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Construct2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phaser2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RPG Maker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Defold1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LÖVE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about game engines

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Unity compared with other game engines worldwide?

Unity against game engines worldwide, by month

Share of searches by month for GameMaker, Unreal Engine, GDevelop, Godot, Construct, RPG Maker, Unity. The figures are in the table below the chart.

View monthly share of searches table
MonthGameMakerUnreal EngineGDevelopGodotConstructRPG MakerUnityLÖVECRYENGINEDefoldCocosPhaser
Nov 202524.4%18.2%12.2%9.1%14.9%6.7%8.7%1.3%1.6%0.73%1.2%0.87%
Dec 202526.4%19.7%10.8%9.8%10.8%7.2%9%1.4%1.8%0.79%1.2%0.94%
Jan 202624.5%22.4%12.3%9.1%10%8.2%7.5%1.3%1.6%0.9%1.1%1%
Feb 202624.9%18.6%12.5%9.3%12.5%8.3%8.5%1.4%1.4%0.75%1.2%0.88%
Mar 202623.2%17.3%14.1%9.5%14.1%7.7%8.3%1.3%1.3%0.85%1.2%0.98%
Apr 202624.7%18.4%15%9.9%12.3%6.8%7.2%1.4%1.4%0.9%1.2%0.88%
May 202623.6%17.6%14.4%11.1%11.8%7.9%8.1%1.3%1.3%1.1%1%0.86%
Jun 202620.4%22.8%12.5%12%10.2%6.8%10%1.4%1.1%0.91%1.1%0.77%
Jul 202620.9%19.1%12.8%13.8%7%7%14.5%1.1%1.1%0.77%1%0.79%
Aug 202620.3%18.5%15.1%14.2%8.3%6.8%11.8%1.4%1.1%0.75%0.96%0.65%
Sep 202619.7%18%14.7%12.9%12%6.6%11.5%1.1%1.1%1.1%0.8%0.63%
Oct 202621%19.1%15.6%15%12.8%7%4.9%1.1%0.94%0.94%0.85%0.64%

  1. 1.GameMaker

    21%

    Held 1st. 270K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Unreal Engine

    19.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.GDevelop

    15.6%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Godot

    15%

    Held 4th. 194K estimated branded searches, +9.9% vs prior month. Share +2.2 points.

  5. 5.Construct

    12.8%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.RPG Maker

    7%

    Moved from 7th to 6th. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Unity

    4.9%

    Moved from 6th to 7th. 62.7K estimated branded searches, -60.1% vs prior month. Share -6.6 points.

  8. 8.LÖVE

    1.1%

    Moved from 10th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.CRYENGINE

    0.94%

    Moved from 8th to 9th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  10. 10.Defold

    0.94%

    Moved from 9th to 10th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  11. 11.Cocos

    0.85%

    Held 11th. 11K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Phaser

    0.64%

    Held 12th. 8.3K estimated branded searches, -3.5% vs prior month. Share 0 points.

Compare popularity between Unity and its closest rivals

Every comparison with Unity

11 comparisons

How has branded search demand for Unity changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Unity worldwide fell from 118K to 62.7K.
  • Across the 12 months ending October 2026, Unity’s share of searches among game engines worldwide decreased from 8.7% to 4.9%.
  • Across the 12 months ending October 2026, Unity’s share of searches among game engines worldwide peaked at 14.5% in July 2026 and was lowest at 4.9% in October 2026.
  • Across the 12 months ending October 2026, Unity fell from 6th to 7th among game engines worldwide.

How did search popularity change for game engines worldwide in October 2026?

6 changes

  1. In October 2026, Godot gained share of searches among game engines worldwide, from 12.9% to 15%.

  2. In October 2026, GameMaker gained share of searches among game engines worldwide, from 19.7% to 21%.

  3. In October 2026, Unreal Engine gained share of searches among game engines worldwide, from 18% to 19.1%.

  4. In October 2026, GDevelop gained share of searches among game engines worldwide, from 14.7% to 15.6%.

  5. In October 2026, Construct gained share of searches among game engines worldwide, from 12% to 12.8%.

  6. In October 2026, Unity lost share of searches among game engines worldwide, from 11.5% to 4.9%.

How are Unity’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Unity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • unity engine
  • unity game engine

Do you work for Unity? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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