Brandwave

GameMaker vs Unity:Which is more popular?

In October 2026, GameMaker had more branded searches than Unity among game engines worldwide. GameMaker had about 270,000 branded searches, while Unity had 62,700. GameMaker made up 21% of all game engine searches we track, and Unity accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about game engines, Unity appeared in all five answers and GameMaker in four. Unity was mentioned before GameMaker in every answer.

Among game engines worldwide in October 2026

Who do people search for more?

GameMaker, about 4 searches for every 1 for Unity

GameMaker 270K searchesUnity 62.7K searches

Who does AI mention more?

Unity, mentioned in every answer we collected

Unity in 5 of 5GameMaker in 4 of 5

Who does AI recommend more?

Unity, named ahead of GameMaker in every answer

Unity first in 5GameMaker never first

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Top game engines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unity appeared in all five answers. GameMaker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Unity was listed before GameMaker in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Godot1st
  2. Unity2nd
  3. Unreal Engine3rd
  4. GameMaker4th
  5. GDevelop5th
  6. Phaser6th
  7. Construct7th
  8. Defold8th
  9. RPG Maker9th
  10. LÖVE–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Godot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GameMaker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unreal Engine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GDevelop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Construct2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phaser2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RPG Maker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Defold1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LÖVE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about game engines

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is GameMaker or Unity more popular in search?

This chart shows how often people search Google for GameMaker and Unity by name. Each line represents a brand's share of searches for all 12 game engines we track, month by month, from English-language searches worldwide.

GameMaker and Unity among game engines worldwide, by month

Share of searches by month for GameMaker, Unity. The figures are in the table below the chart.

View monthly share of searches table
MonthGameMakerUnreal EngineGDevelopGodotConstructRPG MakerUnityLÖVECRYENGINEDefoldCocosPhaser
Nov 202524.4%18.2%12.2%9.1%14.9%6.7%8.7%1.3%1.6%0.73%1.2%0.87%
Dec 202526.4%19.7%10.8%9.8%10.8%7.2%9%1.4%1.8%0.79%1.2%0.94%
Jan 202624.5%22.4%12.3%9.1%10%8.2%7.5%1.3%1.6%0.9%1.1%1%
Feb 202624.9%18.6%12.5%9.3%12.5%8.3%8.5%1.4%1.4%0.75%1.2%0.88%
Mar 202623.2%17.3%14.1%9.5%14.1%7.7%8.3%1.3%1.3%0.85%1.2%0.98%
Apr 202624.7%18.4%15%9.9%12.3%6.8%7.2%1.4%1.4%0.9%1.2%0.88%
May 202623.6%17.6%14.4%11.1%11.8%7.9%8.1%1.3%1.3%1.1%1%0.86%
Jun 202620.4%22.8%12.5%12%10.2%6.8%10%1.4%1.1%0.91%1.1%0.77%
Jul 202620.9%19.1%12.8%13.8%7%7%14.5%1.1%1.1%0.77%1%0.79%
Aug 202620.3%18.5%15.1%14.2%8.3%6.8%11.8%1.4%1.1%0.75%0.96%0.65%
Sep 202619.7%18%14.7%12.9%12%6.6%11.5%1.1%1.1%1.1%0.8%0.63%
Oct 202621%19.1%15.6%15%12.8%7%4.9%1.1%0.94%0.94%0.85%0.64%

How has branded search for GameMaker and Unity changed worldwide over the last 12 months?

3 findings
  • GameMaker was ahead of Unity in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, GameMaker’s share of searches among game engines worldwide moved from 24.4% to 21%, and its estimated monthly branded searches moved from 330K to 270K.
  • Across the 12 months ending October 2026, Unity’s share of searches among game engines worldwide moved from 8.7% to 4.9%, and its estimated monthly branded searches moved from 118K to 62.7K.

How did search popularity change for game engines worldwide in October 2026?

2 changes
  1. In October 2026, GameMaker gained share of searches among game engines worldwide, from 19.7% to 21%.

  2. In October 2026, Unity lost share of searches among game engines worldwide, from 11.5% to 4.9%.

How are GameMaker’s and Unity’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using GameMaker’s and Unity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GameMaker

2 branded search terms

  • game maker studio
  • gamemaker

Unity

2 branded search terms

  • unity engine
  • unity game engine

How the Brand Demand Index is measured

Other head-to-heads among game engines

Creator with pink hair and a pink jacket

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