How popular isUnion in search?
In September 2026, there were an estimated 1.4K branded searches for Union worldwide which is up 22.6% over the last 12 months. Union holds 1.2% estimated Share of Search among door handle brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yale87.1%
Carlisle Brass6.7%
Croydex4.5%
Union1.2%
Era0.29%
Gainsborough0.27%
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Which door handle brands compete with Union?
Share of Search by month for Yale, Carlisle Brass, Croydex, Union. The figures are in the table below the chart.
View monthly share of search table
| Month | Yale | Carlisle Brass | Croydex | Union | Era | Gainsborough |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.2% | 7.3% | 6% | 0.85% | 0.32% | 0.43% |
| Nov 2025 | 85.9% | 6.3% | 6.3% | 0.84% | 0.27% | 0.38% |
| Dec 2025 | 86.9% | 5.2% | 6.4% | 0.96% | 0.27% | 0.25% |
| Jan 2026 | 85.7% | 6.3% | 6.3% | 1% | 0.3% | 0.3% |
| Feb 2026 | 84.9% | 7.3% | 5.9% | 1.2% | 0.28% | 0.43% |
| Mar 2026 | 86.5% | 6.4% | 5.2% | 1.1% | 0.3% | 0.47% |
| Apr 2026 | 86.5% | 7% | 4.6% | 1.2% | 0.3% | 0.33% |
| May 2026 | 85.8% | 6.9% | 4.6% | 2% | 0.26% | 0.41% |
| Jun 2026 | 86.7% | 7% | 4.6% | 1.2% | 0.24% | 0.34% |
| Jul 2026 | 86.5% | 7% | 4.6% | 1.2% | 0.24% | 0.41% |
| Aug 2026 | 88.6% | 5.8% | 3.9% | 1.1% | 0.18% | 0.35% |
| Sep 2026 | 87.1% | 6.7% | 4.5% | 1.2% | 0.29% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.1% | 105K | -14.9% | -1.6 points | |
| 2, held 2nd | 6.7% | 8.1K | 0% | +0.9 points | |
| 3, held 3rd | 4.5% | 5.4K | 0% | +0.6 points | |
| 4, held 4th | 1.2% | 1.4K | -9.6% | 0 points | |
| 5, moved from 6th to 5th | 0.29% | 350 | +40% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.27% | 320 | -33.3% | -0.1 pointsmoved from 5th to 6th |
1.
87.1%
Held 1st. 105K estimated branded searches, -14.9% vs prior month. Share -1.6 points.
6.7%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
Croydex4.5%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Union1.2%
Held 4th. 1.4K estimated branded searches, -9.6% vs prior month. Share 0 points.
5.
Era0.29%
Moved from 6th to 5th. 350 estimated branded searches, +40% vs prior month. Share +0.1 points.
0.27%
Moved from 5th to 6th. 320 estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare search popularity between Union and its closest rivals
Every comparison with Union
5 comparisons
How has branded search demand for Union changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Union worldwide rose from 1.1K to 1.4K.
- Across the 12 months ending September 2026, Union’s estimated Share of Search among door handle brands worldwide peaked at 2% in May 2026 and was lowest at 0.84% in November 2025.
How did search popularity change for door handle brands worldwide in September 2026?
6 changes
In September 2026, Carlisle Brass gained estimated Share of Search among door handle brands worldwide, from 5.8% to 6.7%.
In September 2026, Croydex gained estimated Share of Search among door handle brands worldwide, from 3.9% to 4.5%.
In September 2026, Yale lost estimated Share of Search among door handle brands worldwide, from 88.6% to 87.1%.
In September 2026, Era rose from 6th to 5th among door handle brands worldwide.
In September 2026, Gainsborough fell from 5th to 6th among door handle brands worldwide.
Estimated monthly branded searches for Union worldwide rose 22.6% over 12 measured months, from 1.1K to 1.4K in September 2026.
How is Union measured?
Brandwave collects information about searches that people make online using Union’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- union door
- union door handle
- union handle
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Is Union your brand?
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