Brandwave

How popular isTrex in search?

In September 2026, there were an estimated 74K branded searches for Trex worldwide which held steady over the last 12 months. Trex holds 55.8% estimated Share of Search among decking brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Trex55.8%
  2. TimberTech25%
  3. EkoDeck9.1%
  4. Millboard9.1%
  5. Futurewood0.98%
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Which decking brands compete with Trex?

Trex against decking brands worldwide, by month

Share of Search by month for Trex, TimberTech, EkoDeck, Millboard. The figures are in the table below the chart.

View monthly share of search table
MonthTrexTimberTechEkoDeckMillboardFuturewood
Oct 202550.9%27.9%10.2%10.2%0.89%
Nov 202548.5%26.5%11.9%11.9%1.3%
Dec 202552.2%23.3%12.8%10.4%1.3%
Jan 202650.9%22.8%12.4%12.4%1.3%
Feb 202654.6%24.4%8.9%10.9%1.2%
Mar 202659.3%26.7%5.3%8%0.7%
Apr 202668.6%20.6%4.1%6.2%0.54%
May 202668.7%20.6%4.1%6.2%0.42%
Jun 202664.7%23.7%3.9%7.1%0.62%
Jul 202662.3%22.9%5.6%8.4%0.74%
Aug 202658.7%26.2%6.4%7.8%0.84%
Sep 202655.8%25%9.1%9.1%0.98%
  1. 1.Trex

    55.8%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  2. Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  3. 3.EkoDeck

    9.1%

    Moved from 4th to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Millboard

    9.1%

    Moved from 3rd to 4th. 12.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Futurewood

    0.98%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Trex and its closest rivals

How has branded search demand for Trex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Trex worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Trex’s estimated Share of Search among decking brands worldwide increased from 50.9% to 55.8%.
  • Across the 12 months ending September 2026, Trex’s estimated Share of Search among decking brands worldwide peaked at 68.7% in May 2026 and was lowest at 48.5% in November 2025.

How did search popularity change for decking brands worldwide in September 2026?

  1. In September 2026, EkoDeck overtook Millboard to rank 3rd among decking brands worldwide, with 9.1% estimated Share of Search.

  2. In September 2026, Millboard gained estimated Share of Search among decking brands worldwide, from 7.8% to 9.1%.

  3. In September 2026, Trex lost estimated Share of Search among decking brands worldwide, from 58.7% to 55.8%.

  4. In September 2026, TimberTech lost estimated Share of Search among decking brands worldwide, from 26.2% to 25%.

How is Trex measured?

Brandwave collects information about searches that people make online using Trex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trex decking

Do you work for Trex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Trex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.