Brandwave

Decking brands:Which brands are most popular in search?

In August 2026, Trex was the most searched among decking brands worldwide, with an estimated 1.2M branded searches and 95% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trex95%
  2. TimberTech3.2%
  3. Millboard0.94%
  4. EkoDeck0.77%
  5. Futurewood0.1%

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Share of SearchLeaderboard

Compare the decking brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among decking brands worldwide, by month

Share of Search by month for Trex, TimberTech. The figures are in the table below the chart.

View monthly share of search table
MonthTrexTimberTechMillboardEkoDeckFuturewood
Oct 202595.5%2.6%0.94%0.94%0.08%
Nov 202596.6%1.7%0.78%0.78%0.08%
Dec 202597.6%1.2%0.53%0.64%0.07%
Jan 202696.9%1.4%0.78%0.78%0.08%
Feb 202696.7%1.7%0.78%0.64%0.08%
Mar 202696%2.6%0.78%0.52%0.07%
Apr 202696%2.6%0.78%0.52%0.07%
May 202695.2%3.1%0.94%0.63%0.06%
Jun 202694.3%3.8%1.1%0.63%0.1%
Jul 202694.8%3.1%1.2%0.77%0.1%
Aug 202695%3.2%0.94%0.77%0.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Trex

    95%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.TimberTech

    3.2%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Millboard

    0.94%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  4. 4.EkoDeck

    0.77%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Futurewood

    0.1%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among decking brands worldwide?

In August 2026, Trex was the most searched among decking brands worldwide, with an estimated 1.2M branded searches and 95% estimated Share of Search within this set. TimberTech is in 2nd place, 91.9 percentage points behind at 3.2% Share of Search.

Global decking brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trex95.5% → 95%97.6%Dec 202594.3%Jun 20261st
TimberTech2.6% → 3.2%3.8%Jun 20261.2%Dec 20252nd
Millboard0.94%1.2%Jul 20260.53%Dec 20254th → 3rd
EkoDeck0.94% → 0.77%0.94%Oct 20250.52%Mar 20263rd → 4th
Futurewood0.08% → 0.1%0.1%Aug 20260.06%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, TimberTech’s estimated Share of Search among decking brands worldwide increased from 2.6% to 3.2%.
  • Across the 11 months ending August 2026, Trex’s estimated Share of Search among decking brands worldwide peaked at 97.6% in December 2025 and was lowest at 94.3% in June 2026.
  • Across the 11 months ending August 2026, TimberTech’s estimated Share of Search among decking brands worldwide peaked at 3.8% in June 2026 and was lowest at 1.2% in December 2025.
  • Across the 11 months ending August 2026, Millboard rose from 4th to 3rd among decking brands worldwide.
  • Across the 11 months ending August 2026, EkoDeck fell from 3rd to 4th among decking brands worldwide.
  • Across the 11 months ending August 2026, Trex and Futurewood held steady: their estimated Share of Search among decking brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for decking brands worldwide in August 2026?

  1. Estimated monthly branded searches for EkoDeck worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  2. Estimated monthly branded searches for Trex worldwide fell 18.7% over 11 measured months, from 1.5M to 1.2M in August 2026.

  3. Estimated monthly branded searches for Millboard worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How the Brand Demand Index is measured

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