Brandwave

How popular isMillboard in search?

In August 2026, there were an estimated 12.1K branded searches for Millboard worldwide which is down 18.2% over the last 11 months. Millboard holds 0.94% estimated Share of Search among decking brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trex95%
  2. TimberTech3.2%
  3. Millboard0.94%
  4. EkoDeck0.77%
  5. Futurewood0.1%
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Which decking brands compete with Millboard?

Millboard against decking brands worldwide, by month

Share of Search by month for Trex, TimberTech, Millboard. The figures are in the table below the chart.

View monthly share of search table
MonthTrexTimberTechMillboardEkoDeckFuturewood
Oct 202595.5%2.6%0.94%0.94%0.08%
Nov 202596.6%1.7%0.78%0.78%0.08%
Dec 202597.6%1.2%0.53%0.64%0.07%
Jan 202696.9%1.4%0.78%0.78%0.08%
Feb 202696.7%1.7%0.78%0.64%0.08%
Mar 202696%2.6%0.78%0.52%0.07%
Apr 202696%2.6%0.78%0.52%0.07%
May 202695.2%3.1%0.94%0.63%0.06%
Jun 202694.3%3.8%1.1%0.63%0.1%
Jul 202694.8%3.1%1.2%0.77%0.1%
Aug 202695%3.2%0.94%0.77%0.1%
Sep 2026—————

  1. 1.Trex

    95%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.TimberTech

    3.2%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Millboard

    0.94%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  4. 4.EkoDeck

    0.77%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Futurewood

    0.1%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Millboard and its closest rivals

How has branded search demand for Millboard changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Millboard worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Millboard rose from 4th to 3rd among decking brands worldwide.

How did search popularity change for decking brands worldwide in August 2026?

  1. Estimated monthly branded searches for EkoDeck worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  2. Estimated monthly branded searches for Trex worldwide fell 18.7% over 11 measured months, from 1.5M to 1.2M in August 2026.

  3. Estimated monthly branded searches for Millboard worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Millboard measured?

Brandwave collects information about searches that people make online using Millboard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • millboard

Do you work for Millboard? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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