Brandwave

How popular isTop Hat in search?

In August 2026, there were an estimated 450K branded searches for Top Hat worldwide which is down 18.2% over the last 11 months. Top Hat holds 22.6% estimated Share of Search among student engagement platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mentimeter61.2%
  2. Top Hat22.6%
  3. Wooclap15.1%
  4. Vevox1.1%
  5. Poll Everywhere—
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Which student engagement platforms compete with Top Hat?

Top Hat against student engagement platforms worldwide, by month

Share of Search by month for Mentimeter, Top Hat, Wooclap. The figures are in the table below the chart.

View monthly share of search table
MonthMentimeterTop HatWooclapVevoxPoll Everywhere
Oct 202557.7%14.2%25.8%2.3%—
Nov 202564.2%10.5%23.6%1.7%—
Dec 202562.8%12.7%23.2%1.4%—
Jan 202661.4%18.5%18.5%1.7%—
Feb 202653.9%19.8%24.2%2.2%—
Mar 202662.7%12.6%23%1.7%—
Apr 202663.8%15.7%19.1%1.4%—
May 202667.2%11.1%20.3%1.5%—
Jun 202671.6%9.7%17.7%1.1%—
Jul 202677.8%10.5%10.5%1.2%—
Aug 202661.2%22.6%15.1%1.1%—
Sep 2026—————
  1. 1.Mentimeter

    61.2%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share -16.6 points.

  2. 2.Top Hat

    22.6%

    Held 2nd. 450K estimated branded searches, +233.3% vs prior month. Share +12.1 points.

  3. 3.Wooclap

    15.1%

    Held 3rd. 301K estimated branded searches, +123% vs prior month. Share +4.6 points.

  4. 4.Vevox

    1.1%

    Held 4th. 22.2K estimated branded searches, +50% vs prior month. Share 0 points.

  5. Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Top Hat and its closest rivals

How has branded search demand for Top Hat changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Top Hat worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Top Hat’s estimated Share of Search among student engagement platforms worldwide increased from 14.2% to 22.6%.
  • Across the 11 months ending August 2026, Top Hat’s estimated Share of Search among student engagement platforms worldwide peaked at 22.6% in August 2026 and was lowest at 9.7% in June 2026.
  • Across the 11 months ending August 2026, Top Hat rose from 3rd to 2nd among student engagement platforms worldwide.

How did search popularity change for student engagement platforms worldwide in August 2026?

  1. In August 2026, Top Hat gained estimated Share of Search among student engagement platforms worldwide, from 10.5% to 22.6%.

  2. In August 2026, Wooclap gained estimated Share of Search among student engagement platforms worldwide, from 10.5% to 15.1%.

  3. In August 2026, Mentimeter lost estimated Share of Search among student engagement platforms worldwide, from 77.8% to 61.2%.

  4. Estimated monthly branded searches for Vevox worldwide fell 75.5% over 11 measured months, from 90.5K to 22.2K in August 2026.

How is Top Hat measured?

Brandwave collects information about searches that people make online using Top Hat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • top hat

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How the Brand Demand Index is measured

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Is Top Hat your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.