Brandwave

How popular isToca?

In September 2026, people searched for Toca by name about 202,000 times worldwide, about the same as the previous year. These searches made up 6.4% of all global hand drum brand searches, placing Toca third out of four brands. When we asked both ChatGPT and Google AI Overviews about hand drum brands, Toca appeared in two of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Toca is the third most searched of 4 competitors and the third most recommended in AI answers.

  1. MeinlShare of searches 64.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. RemoShare of searches 28.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. TocaShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. RolandShare of searches 0.48%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top hand drum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toca was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toca is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meinl1st
  2. Remo2nd
  3. Toca3rd
  4. Roland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meinl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toca2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand drum brands

5 answers

  • Asked ChatGPT

    “Which hand drum brand should I buy?”

    1. 1Meinl
    2. 2Remo

  • Asked ChatGPT

    “What are the best hand drum brands?”

    1. 1Meinl
    2. 2Remo
    3. 3Toca

  • Asked ChatGPT

    “What's the best hand drum brand for rhythm practice?”

    1. 1Meinl
    2. 2Remo
    3. 3Toca

  • Searched Google, AI Overview

    “small hand drum”

    1. Searched Google, AI Overview

      “frame drum”

      1. 1Remo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which hand drum brands compete with Toca?

    Toca against hand drum brands worldwide, by month

    Share of searches by month for Meinl, Remo, Toca. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMeinlRemoTocaRoland
    Oct 202561%33.4%5%0.57%
    Nov 202565.1%29.1%5.3%0.5%
    Dec 202561.1%33.4%5%0.47%
    Jan 202660.6%33.1%6%0.37%
    Feb 202660.3%33%6%0.69%
    Mar 202661.4%33.6%4.7%0.37%
    Apr 202656.5%37.8%5.3%0.34%
    May 202660.5%33.1%6%0.37%
    Jun 202664.7%28.8%6.1%0.39%
    Jul 202660.5%33.1%6%0.37%
    Aug 202660.6%33.2%5.7%0.57%
    Sep 202664.4%28.7%6.4%0.48%

    1. 1.Meinl

      64.4%

      Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +3.8 points.

    2. 2.Remo

      28.7%

      Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -4.4 points.

    3. 3.Toca

      6.4%

      Held 3rd. 1.5K estimated branded searches, +6.5% vs prior month. Share +0.7 points.

    4. 4.Roland

      0.48%

      Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.1 points.

    Compare popularity between Toca and its closest rivals

    Every comparison with Toca

    6 comparisons

    How has branded search demand for Toca changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Toca worldwide held steady at 202K.
    • Across the 12 months ending September 2026, Toca’s share of searches among hand drum brands worldwide increased from 5% to 6.4%.
    • Across the 12 months ending September 2026, Toca’s share of searches among hand drum brands worldwide peaked at 6.4% in September 2026 and was lowest at 4.7% in March 2026.

    How did search popularity change for hand drum brands worldwide in September 2026?

    4 changes

    1. In September 2026, Meinl gained share of searches among hand drum brands worldwide, from 60.6% to 64.4%.

    2. In September 2026, Toca gained share of searches among hand drum brands worldwide, from 5.7% to 6.4%.

    3. In September 2026, Remo lost share of searches among hand drum brands worldwide, from 33.2% to 28.7%.

    4. Estimated monthly branded searches for Roland worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

    How are Toca’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Toca’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • toca
    • toca drums
    • toca percussion

    Do you work for Toca? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Toca compete?

    Toca is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Bongo brands2nd of 622.4%Show ranking
    Hand drum brands3rd of 46.4%Shown above
    Creator with pink hair and a pink jacket

    Is Toca your brand?

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