Brandwave

Meinl vs Toca:Which is more popular?

In September 2026, Meinl had more branded searches than Toca among hand drum brands worldwide. Meinl had about 14,800 branded searches, while Toca had 1,480. Meinl made up 64.4% of all hand drum brand searches we track, and Toca accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about hand drum brands, Meinl appeared in three of the five answers and Toca in two. Meinl was mentioned before Toca in every answer.

Among hand drum brands worldwide in September 2026

Who do people search for more?

Meinl, about 10 searches for every 1 for Toca

Meinl 14.8K searchesToca 1.5K searches

Who does AI mention more?

Meinl, mentioned in 3 of 5 answers, Toca in 2

Meinl in 3 of 5Toca in 2 of 5

Who does AI recommend more?

Meinl, named ahead of Toca in every answer

Meinl first in 3Toca never first

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Top hand drum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meinl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toca was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Meinl was listed before Toca in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meinl1st
  2. Remo2nd
  3. Toca3rd
  4. Roland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meinl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toca2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand drum brands

5 answers
  • Asked ChatGPT

    “Which hand drum brand should I buy?”

    1. 1Meinl
    2. 2Remo
  • Asked ChatGPT

    “What are the best hand drum brands?”

    1. 1Meinl
    2. 2Remo
    3. 3Toca
  • Asked ChatGPT

    “What's the best hand drum brand for rhythm practice?”

    1. 1Meinl
    2. 2Remo
    3. 3Toca
  • Searched Google, AI Overview

    “small hand drum”

    1. Searched Google, AI Overview

      “frame drum”

      1. 1Remo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Meinl or Toca more popular in search?

    This chart shows how often people search Google for Meinl and Toca by name. Each line represents a brand's share of searches for all four hand drum brands we track, month by month, from English-language searches worldwide.

    Meinl and Toca among hand drum brands worldwide, by month

    Share of searches by month for Meinl, Toca. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMeinlRemoTocaRoland
    Oct 202561%33.4%5%0.57%
    Nov 202565.1%29.1%5.3%0.5%
    Dec 202561.1%33.4%5%0.47%
    Jan 202660.6%33.1%6%0.37%
    Feb 202660.3%33%6%0.69%
    Mar 202661.4%33.6%4.7%0.37%
    Apr 202656.5%37.8%5.3%0.34%
    May 202660.5%33.1%6%0.37%
    Jun 202664.7%28.8%6.1%0.39%
    Jul 202660.5%33.1%6%0.37%
    Aug 202660.6%33.2%5.7%0.57%
    Sep 202664.4%28.7%6.4%0.48%

    How has the Meinl and Toca comparison changed over the last 12 months?

    3 findings
    • Meinl was ahead of Toca in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Meinl’s share of searches among hand drum brands worldwide moved from 61% to 64.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
    • Across the 12 months ending September 2026, Toca’s share of searches among hand drum brands worldwide moved from 5% to 6.4%, and its estimated monthly branded searches held steady at 1.5K.

    How did search popularity change for hand drum brands worldwide in September 2026?

    2 changes
    1. In September 2026, Meinl gained share of searches among hand drum brands worldwide, from 60.6% to 64.4%.

    2. In September 2026, Toca gained share of searches among hand drum brands worldwide, from 5.7% to 6.4%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Meinl’s and Toca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Meinl

    1 branded search term

    • meinl

    Toca

    2 branded search terms

    • toca drums
    • toca percussion

    How the Brand Demand Index is measured

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