Brandwave

How popular isThe Plug?

In October 2026, people searched for The Plug by name about 1,300 times worldwide, a 31.6% decrease from the previous year. These searches made up 1.2% of all global hangover remedy brand searches, placing The Plug sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about hangover remedy brands, The Plug did not appear in any of the answers.

Search and AI answers in October 2026

The Plug is the sixth most searched of 6 competitors.

  1. ZBioticsShare of searches 66.2%Mentioned in 1 of 5 AI answers
  2. CheersShare of searches 17.4%Mentioned in 1 of 5 AI answers
  3. MyrklShare of searches 7.2%Mentioned in 2 of 5 AI answers
  4. No Days WastedShare of searches 4.8%Mentioned in 0 of 5 AI answers
  5. The PlugShare of searches 1.2%Mentioned in 0 of 5 AI answers

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Top hangover remedy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Plug did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Myrkl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZBiotics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cheers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blowfish1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • No Days Wasted0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Plug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hangover remedy brands

5 answers

  • Asked ChatGPT

    “What's the best hangover cure you can buy?”

    1. Asked ChatGPT

      “Which hangover pills actually work?”

      1. 1Myrkl

    2. Asked ChatGPT

      “What should I take before drinking to avoid a hangover?”

      1. Searched Google, AI Overview

        “hangover cure”

        1. Searched Google, AI Overview

          “hangover pills”

          1. 1Blowfish
          2. 2Cheers
          3. 3Myrkl
          4. 4ZBiotics

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

        How often do people search for The Plug compared with other hangover remedy brands worldwide?

        The Plug against hangover remedy brands worldwide, by month

        Share of searches by month for ZBiotics, Cheers, Myrkl, No Days Wasted, Blowfish, The Plug. The figures are in the table below the chart.

        View monthly share of searches table
        MonthZBioticsCheersMyrklNo Days WastedBlowfishThe Plug
        Nov 202562.8%7.8%18.8%4.6%3.7%2.4%
        Dec 202562.5%9.4%18.7%3.7%3.7%2%
        Jan 202661.1%9%18.3%4.4%4.4%2.9%
        Feb 202661.1%13.3%14.9%4.4%4.4%2%
        Mar 202654.1%17.3%16.2%5.9%4.8%1.7%
        Apr 202661.6%16.3%12.3%4.5%3.6%1.6%
        May 202657.6%18.4%14.1%4.2%4.2%1.5%
        Jun 202661.7%16.2%12.3%4.5%3.6%1.6%
        Jul 202658.9%18.6%11.8%5.2%4.3%1.2%
        Aug 202663.9%16.7%10.5%3.8%3.8%1.4%
        Sep 202664.6%16.9%10.6%3.8%3.1%1.1%
        Oct 202666.2%17.4%7.2%4.8%3.2%1.2%

        1. 1.ZBiotics

          66.2%

          Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

        2. 2.Cheers

          17.4%

          Held 2nd. 19.4K estimated branded searches, +22.8% vs prior month. Share +0.5 points.

        3. 3.Myrkl

          7.2%

          Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

        4. 4.No Days Wasted

          4.8%

          Held 4th. 5.4K estimated branded searches, +50% vs prior month. Share +1 points.

        5. 5.Blowfish

          3.2%

          Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

        6. 6.The Plug

          1.2%

          Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

        Compare popularity between The Plug and its closest rivals

        Every comparison with The Plug

        5 comparisons

        How has branded search demand for The Plug changed worldwide over the last 12 months?

        3 findings
        • Across the 12 months ending October 2026, estimated monthly branded searches for The Plug worldwide fell from 1.9K to 1.3K.
        • Across the 12 months ending October 2026, The Plug’s share of searches among hangover remedy brands worldwide decreased from 2.4% to 1.2%.
        • Across the 12 months ending October 2026, The Plug’s share of searches among hangover remedy brands worldwide peaked at 2.9% in January 2026 and was lowest at 1.1% in September 2026.

        How did search popularity change for hangover remedy brands worldwide in October 2026?

        6 changes

        1. In October 2026, ZBiotics gained share of searches among hangover remedy brands worldwide, from 64.6% to 66.2%.

        2. In October 2026, No Days Wasted gained share of searches among hangover remedy brands worldwide, from 3.8% to 4.8%.

        3. In October 2026, Myrkl lost share of searches among hangover remedy brands worldwide, from 10.6% to 7.2%.

        4. Estimated monthly branded searches for Cheers worldwide rose 217% over 12 measured months, from 6.1K to 19.4K in October 2026.

        5. Estimated monthly branded searches for Blowfish worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in October 2026.

        6. Estimated monthly branded searches for The Plug worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in October 2026.

        How are The Plug’s branded searches counted?

        1 search term

        Brandwave collects information about searches that people make online using The Plug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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        How the Brand Demand Index is measured

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