Brandwave

Cheers vs The Plug:Which is more popular?

In October 2026, Cheers had more branded searches than The Plug among hangover remedy brands worldwide. Cheers had about 19,400 branded searches, while The Plug had 1,300. Cheers made up 17.4% of all hangover remedy brand searches we track, and The Plug accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about hangover remedy brands, Cheers appeared in one of the five answers and The Plug in none.

Among hangover remedy brands worldwide in October 2026

Who do people search for more?

Cheers, about 15 searches for every 1 for The Plug

Cheers 19.4K searchesThe Plug 1.3K searches

Who does AI mention more?

Cheers, mentioned in 1 of 5 answers, The Plug in 0

Cheers in 1 of 5The Plug in 0 of 5

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Top hangover remedy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cheers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Plug did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Myrkl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZBiotics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cheers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blowfish1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • No Days Wasted0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Plug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hangover remedy brands

5 answers
  • Asked ChatGPT

    “What's the best hangover cure you can buy?”

    1. Asked ChatGPT

      “Which hangover pills actually work?”

      1. 1Myrkl
    2. Asked ChatGPT

      “What should I take before drinking to avoid a hangover?”

      1. Searched Google, AI Overview

        “hangover cure”

        1. Searched Google, AI Overview

          “hangover pills”

          1. 1Blowfish
          2. 2Cheers
          3. 3Myrkl
          4. 4ZBiotics

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

        Is Cheers or The Plug more popular in search?

        This chart shows how often people search Google for Cheers and The Plug by name. Each line represents a brand's share of searches for all six hangover remedy brands we track, month by month, from English-language searches worldwide.

        Cheers and The Plug among hangover remedy brands worldwide, by month

        Share of searches by month for Cheers, The Plug. The figures are in the table below the chart.

        View monthly share of searches table
        MonthZBioticsCheersMyrklNo Days WastedBlowfishThe Plug
        Nov 202562.8%7.8%18.8%4.6%3.7%2.4%
        Dec 202562.5%9.4%18.7%3.7%3.7%2%
        Jan 202661.1%9%18.3%4.4%4.4%2.9%
        Feb 202661.1%13.3%14.9%4.4%4.4%2%
        Mar 202654.1%17.3%16.2%5.9%4.8%1.7%
        Apr 202661.6%16.3%12.3%4.5%3.6%1.6%
        May 202657.6%18.4%14.1%4.2%4.2%1.5%
        Jun 202661.7%16.2%12.3%4.5%3.6%1.6%
        Jul 202658.9%18.6%11.8%5.2%4.3%1.2%
        Aug 202663.9%16.7%10.5%3.8%3.8%1.4%
        Sep 202664.6%16.9%10.6%3.8%3.1%1.1%
        Oct 202666.2%17.4%7.2%4.8%3.2%1.2%

        How has branded search for Cheers and The Plug changed worldwide over the last 12 months?

        3 findings
        • Cheers was ahead of The Plug in every measured month of the 12 months ending October 2026.
        • Across the 12 months ending October 2026, Cheers’ share of searches among hangover remedy brands worldwide moved from 7.8% to 17.4%, and its estimated monthly branded searches moved from 6.1K to 19.4K.
        • Across the 12 months ending October 2026, The Plug’s share of searches among hangover remedy brands worldwide moved from 2.4% to 1.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K.

        How did search popularity change for hangover remedy brands worldwide in October 2026?

        2 changes
        1. Estimated monthly branded searches for Cheers worldwide rose 217% over 12 measured months, from 6.1K to 19.4K in October 2026.

        2. Estimated monthly branded searches for The Plug worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in October 2026.

        How are Cheers’ and The Plug’s branded searches counted?

        3 search terms

        Brandwave collects information about searches that people make online using Cheers’ and The Plug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Cheers

        2 branded search terms

        • cheers hangover
        • cheers restore

        The Plug

        1 branded search term

        • the plug drink

        How the Brand Demand Index is measured

        Other head-to-heads among hangover remedy brands

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