The Plug vs ZBiotics:Which is more popular?
In October 2026, ZBiotics had more branded searches than The Plug among hangover remedy brands worldwide. ZBiotics had about 74,000 branded searches, while The Plug had 1,300. ZBiotics made up 66.2% of all hangover remedy brand searches we track, and The Plug accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about hangover remedy brands, ZBiotics appeared in one of the five answers and The Plug in none.
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Top hangover remedy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZBiotics was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Plug did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Myrkl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ZBiotics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cheers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blowfish1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
No Days Wasted0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Plug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hangover remedy brands
5 answers
Asked ChatGPT
“What's the best hangover cure you can buy?”
Asked ChatGPT
“Which hangover pills actually work?”
Asked ChatGPT
“What should I take before drinking to avoid a hangover?”
Searched Google, AI Overview
“hangover cure”
Searched Google, AI Overview
“hangover pills”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is The Plug or ZBiotics more popular in search?
This chart shows how often people search Google for The Plug and ZBiotics by name. Each line represents a brand's share of searches for all six hangover remedy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ZBiotics, The Plug. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZBiotics | Cheers | Myrkl | No Days Wasted | Blowfish | The Plug |
|---|---|---|---|---|---|---|
| Nov 2025 | 62.8% | 7.8% | 18.8% | 4.6% | 3.7% | 2.4% |
| Dec 2025 | 62.5% | 9.4% | 18.7% | 3.7% | 3.7% | 2% |
| Jan 2026 | 61.1% | 9% | 18.3% | 4.4% | 4.4% | 2.9% |
| Feb 2026 | 61.1% | 13.3% | 14.9% | 4.4% | 4.4% | 2% |
| Mar 2026 | 54.1% | 17.3% | 16.2% | 5.9% | 4.8% | 1.7% |
| Apr 2026 | 61.6% | 16.3% | 12.3% | 4.5% | 3.6% | 1.6% |
| May 2026 | 57.6% | 18.4% | 14.1% | 4.2% | 4.2% | 1.5% |
| Jun 2026 | 61.7% | 16.2% | 12.3% | 4.5% | 3.6% | 1.6% |
| Jul 2026 | 58.9% | 18.6% | 11.8% | 5.2% | 4.3% | 1.2% |
| Aug 2026 | 63.9% | 16.7% | 10.5% | 3.8% | 3.8% | 1.4% |
| Sep 2026 | 64.6% | 16.9% | 10.6% | 3.8% | 3.1% | 1.1% |
| Oct 2026 | 66.2% | 17.4% | 7.2% | 4.8% | 3.2% | 1.2% |
How has branded search for The Plug and ZBiotics changed worldwide over the last 12 months?
3 findings
- ZBiotics was ahead of The Plug in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, The Plug’s share of searches among hangover remedy brands worldwide moved from 2.4% to 1.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending October 2026, ZBiotics’ share of searches among hangover remedy brands worldwide moved from 62.8% to 66.2%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for hangover remedy brands worldwide in October 2026?
2 changes
In October 2026, ZBiotics gained share of searches among hangover remedy brands worldwide, from 64.6% to 66.2%.
Estimated monthly branded searches for The Plug worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in October 2026.
How are The Plug’s and ZBiotics’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Plug’s and ZBiotics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hangover remedy brands
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