Brandwave

How popular isStovax in search?

In August 2026, there were an estimated 1K branded searches for Stovax worldwide which is down 47.4% over the last 11 months. Stovax holds 2.4% estimated Share of Search among wood burners worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aga80.5%
  2. Charnwood7.1%
  3. Jotul5.8%
  4. Morso3.9%
  5. Stovax2.4%
  6. Contura0.27%
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Which wood burners compete with Stovax?

Stovax against wood burners worldwide, by month

Share of Search by month for Aga, Charnwood, Jotul, Morso, Stovax. The figures are in the table below the chart.

View monthly share of search table
MonthAgaCharnwoodJotulMorsoStovaxContura
Oct 202572.2%9.6%7.8%6.4%3.4%0.46%
Nov 202571%9.5%9.5%6.3%3.3%0.37%
Dec 202575.4%8.2%8.2%5.4%2.4%0.39%
Jan 202671%9.5%9.5%6.3%3.3%0.46%
Feb 202679%7%7%4.7%2%0.27%
Mar 202679.5%7%7%3.8%2.4%0.34%
Apr 202680.2%7.1%5.6%4.7%2.1%0.21%
May 202681.2%7.2%5.7%3.9%1.8%0.27%
Jun 202682.9%5.8%4.9%4%2.2%0.21%
Jul 202682.8%5.8%5.8%3.1%2.2%0.28%
Aug 202680.5%7.1%5.8%3.9%2.4%0.27%
Sep 2026——————

  1. 1.Aga

    80.5%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share -2.3 points.

  2. 2.Charnwood

    7.1%

    Held 2nd. 2.9K estimated branded searches, +52.6% vs prior month. Share +1.2 points.

  3. 3.Jotul

    5.8%

    Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  4. 4.Morso

    3.9%

    Held 4th. 1.6K estimated branded searches, +60% vs prior month. Share +0.8 points.

  5. 5.Stovax

    2.4%

    Held 5th. 1K estimated branded searches, +38.9% vs prior month. Share +0.2 points.

  6. 6.Contura

    0.27%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Stovax and its closest rivals

How has branded search demand for Stovax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stovax worldwide fell from 1.9K to 1K.
  • Across the 11 months ending August 2026, Stovax’s estimated Share of Search among wood burners worldwide decreased from 3.4% to 2.4%.
  • Across the 11 months ending August 2026, Stovax’s estimated Share of Search among wood burners worldwide peaked at 3.4% in October 2025 and was lowest at 1.8% in May 2026.

How did search popularity change for wood burners worldwide in August 2026?

  1. In August 2026, Charnwood gained estimated Share of Search among wood burners worldwide, from 5.8% to 7.1%.

  2. In August 2026, Morso gained estimated Share of Search among wood burners worldwide, from 3.1% to 3.9%.

  3. In August 2026, Aga lost estimated Share of Search among wood burners worldwide, from 82.8% to 80.5%.

  4. Estimated monthly branded searches for Contura worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026.

  5. Estimated monthly branded searches for Stovax worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  6. Estimated monthly branded searches for Jotul worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

How is Stovax measured?

Brandwave collects information about searches that people make online using Stovax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stovax stove

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How the Brand Demand Index is measured

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