How popular isStanton Carpet?
In September 2026, people searched for Stanton Carpet by name about 8,100 times worldwide, about the same as the previous year. These searches made up 1.2% of all global stair runner brand searches, placing Stanton Carpet fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about stair runner brands, Stanton Carpet appeared in three of the five answers and was the most recommended of the six.
Stanton Carpet is the fourth most searched of 6 competitors and the most recommended in AI answers.
RuggableShare of searches 67.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TapiShare of searches 24.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CarpetrightShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Stanton CarpetShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
CouristanShare of searches 0.15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top stair runner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanton Carpet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanton Carpet is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stanton Carpet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Couristan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dash & Albert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ruggable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tapi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carpetright0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair runner brands
5 answers
Asked ChatGPT
“Which stair runner brand should I buy?”
Asked ChatGPT
“What are the best stair runner brands?”
Asked ChatGPT
“What's the best stair runner brand for a staircase?”
Searched Google, AI Overview
“stair runner carpet”
Searched Google, AI Overview
“stair runner for stairs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which stair runner brands compete with Stanton Carpet?
Share of searches by month for Ruggable, Tapi, Carpetright, Stanton Carpet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruggable | Tapi | Carpetright | Stanton Carpet | Couristan | Dash & Albert |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 19.8% | 13.2% | 0.97% | 0.12% | 0.06% |
| Nov 2025 | 73% | 17.9% | 8% | 0.88% | 0.1% | 0.05% |
| Dec 2025 | 74.1% | 18.2% | 6.7% | 0.89% | 0.12% | 0.05% |
| Jan 2026 | 68.9% | 20.7% | 9.3% | 1% | 0.13% | 0.07% |
| Feb 2026 | 42.1% | 51.4% | 5.7% | 0.76% | 0.09% | 0.04% |
| Mar 2026 | 42.4% | 51.8% | 4.7% | 0.93% | 0.12% | 0.06% |
| Apr 2026 | 66.7% | 24.5% | 7.3% | 1.2% | 0.19% | 0.09% |
| May 2026 | 67.6% | 24.8% | 6.1% | 1.2% | 0.15% | 0.09% |
| Jun 2026 | 67.6% | 24.8% | 6.1% | 1.2% | 0.15% | 0.09% |
| Jul 2026 | 70.8% | 21.3% | 6.4% | 1.3% | 0.16% | 0.09% |
| Aug 2026 | 66.7% | 24.5% | 7.3% | 1.2% | 0.15% | 0.09% |
| Sep 2026 | 67.6% | 24.8% | 6.1% | 1.2% | 0.15% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.6% | 450K | 0% | +0.9 points | |
| 2, held 2nd | 24.8% | 165K | 0% | +0.3 points | |
| 3, held 3rd | 6.1% | 40.5K | -18.2% | -1.3 points | |
| 4, held 4th | 1.2% | 8.1K | 0% | 0 points | |
| 5, held 5th | 0.15% | 1K | 0% | 0 points | |
| 6, held 6th | 0.09% | 590 | 0% | 0 points |
1.
Ruggable67.6%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Tapi24.8%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.1%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
1.2%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.15%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
0.09%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Stanton Carpet and its closest rivals
Every comparison with Stanton Carpet
5 comparisons
How has branded search demand for Stanton Carpet changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stanton Carpet worldwide held steady at 8.1K.
- Across the 12 months ending September 2026, Stanton Carpet’s share of searches among stair runner brands worldwide held steady, from 0.97% to 1.2%.
How did search popularity change for stair runner brands worldwide in September 2026?
3 changes

In September 2026, Ruggable gained share of searches among stair runner brands worldwide, from 66.7% to 67.6%.

In September 2026, Carpetright lost share of searches among stair runner brands worldwide, from 7.3% to 6.1%.
Estimated monthly branded searches for Dash & Albert worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
How are Stanton Carpet’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Stanton Carpet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stanton carpet
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Is Stanton Carpet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.