Brandwave

How popular isStanton Carpet?

In September 2026, people searched for Stanton Carpet by name about 8,100 times worldwide, about the same as the previous year. These searches made up 1.2% of all global stair runner brand searches, placing Stanton Carpet fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about stair runner brands, Stanton Carpet appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Stanton Carpet is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. RuggableShare of searches 67.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TapiShare of searches 24.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CarpetrightShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Stanton CarpetShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. CouristanShare of searches 0.15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top stair runner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanton Carpet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanton Carpet is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanton Carpet1st
  2. Couristan2nd
  3. Dash & Albert3rd
  4. Ruggable–
  5. Tapi–
  6. Carpetright–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanton Carpet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Couristan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dash & Albert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruggable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tapi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carpetright0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair runner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which stair runner brands compete with Stanton Carpet?

Stanton Carpet against stair runner brands worldwide, by month

Share of searches by month for Ruggable, Tapi, Carpetright, Stanton Carpet. The figures are in the table below the chart.

View monthly share of searches table
MonthRuggableTapiCarpetrightStanton CarpetCouristanDash & Albert
Oct 202565.9%19.8%13.2%0.97%0.12%0.06%
Nov 202573%17.9%8%0.88%0.1%0.05%
Dec 202574.1%18.2%6.7%0.89%0.12%0.05%
Jan 202668.9%20.7%9.3%1%0.13%0.07%
Feb 202642.1%51.4%5.7%0.76%0.09%0.04%
Mar 202642.4%51.8%4.7%0.93%0.12%0.06%
Apr 202666.7%24.5%7.3%1.2%0.19%0.09%
May 202667.6%24.8%6.1%1.2%0.15%0.09%
Jun 202667.6%24.8%6.1%1.2%0.15%0.09%
Jul 202670.8%21.3%6.4%1.3%0.16%0.09%
Aug 202666.7%24.5%7.3%1.2%0.15%0.09%
Sep 202667.6%24.8%6.1%1.2%0.15%0.09%
  1. 1.Ruggable

    67.6%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Tapi

    24.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Couristan

    0.15%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dash & Albert

    0.09%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Stanton Carpet and its closest rivals

Every comparison with Stanton Carpet

5 comparisons

How has branded search demand for Stanton Carpet changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanton Carpet worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, Stanton Carpet’s share of searches among stair runner brands worldwide held steady, from 0.97% to 1.2%.

How did search popularity change for stair runner brands worldwide in September 2026?

3 changes
  1. In September 2026, Ruggable gained share of searches among stair runner brands worldwide, from 66.7% to 67.6%.

  2. In September 2026, Carpetright lost share of searches among stair runner brands worldwide, from 7.3% to 6.1%.

  3. Estimated monthly branded searches for Dash & Albert worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are Stanton Carpet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Stanton Carpet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanton carpet

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How the Brand Demand Index is measured

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Is Stanton Carpet your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.