Brandwave

How popular isSPOT?

In October 2026, people searched for SPOT by name about 62,100 times worldwide, a 20.6% increase from the previous year. These searches made up 32.5% of all global satellite messenger brand searches, placing SPOT second out of five brands. When we asked both ChatGPT and Google AI Overviews about satellite messenger brands, SPOT appeared in one of the five answers and was the third most recommended of the five.

Search and AI answers in October 2026

SPOT is the second most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. GarminShare of searches 58.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SPOTShare of searches 32.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. ZoleoShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MotorolaShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Bivy StickShare of searches 0.84%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top satellite messenger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SPOT was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SPOT is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Zoleo2nd
  3. SPOT3rd
  4. Motorola–
  5. Bivy Stick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoleo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SPOT1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motorola1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bivy Stick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about satellite messenger brands

5 answers

  • Asked ChatGPT

    “What's the best satellite messenger for hiking?”

    1. 1Garmin
    2. 2Zoleo

  • Asked ChatGPT

    “Which satellite communicator should I buy for the backcountry?”

    1. 1Garmin
    2. 2Zoleo

  • Asked ChatGPT

    “What device can I use to text without cell service?”

    1. 1Garmin
    2. 2Motorola

  • Searched Google, AI Overview

    “satellite communicator”

    1. 1Garmin
    2. 2Zoleo

  • Searched Google, AI Overview

    “satellite messenger”

    1. 1Garmin
    2. 2SPOT
    3. 3Zoleo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for SPOT compared with other satellite messenger brands worldwide?

SPOT against satellite messenger brands worldwide, by month

Share of searches by month for Garmin, SPOT, Zoleo. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminSPOTZoleoMotorolaBivy Stick
Nov 202557.9%32.3%7.6%1.2%1%
Dec 202558.8%31.3%7.4%1.5%0.98%
Jan 202657.7%31.9%7.6%1.8%1%
Feb 202653.6%36.5%7.1%1.7%1.1%
Mar 202653.9%36.4%7.1%1.7%0.94%
Apr 202654%36.6%7.1%1.4%0.94%
May 202658.1%32.2%7.6%1.2%0.83%
Jun 202661.3%28.2%8%1.6%0.87%
Jul 202656.9%32.7%7.8%1.9%0.69%
Aug 202661.9%29.1%6.9%1.4%0.73%
Sep 202661.7%29.2%6.9%1.4%0.89%
Oct 202658.9%32.5%6.3%1.5%0.84%

  1. 1.Garmin

    58.9%

    Held 1st. 113K estimated branded searches, -14.8% vs prior month. Share -2.8 points.

  2. 2.SPOT

    32.5%

    Held 2nd. 62.1K estimated branded searches, -0.59% vs prior month. Share +3.3 points.

  3. 3.Zoleo

    6.3%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Motorola

    1.5%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Bivy Stick

    0.84%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Garmin sells other things too, so only its searches that name this product count here, like “garmin inreach”.

Compare popularity between SPOT and its closest rivals

Every comparison with SPOT

4 comparisons

How has branded search demand for SPOT changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for SPOT worldwide rose from 51.5K to 62.1K.
  • Across the 12 months ending October 2026, SPOT’s share of searches among satellite messenger brands worldwide peaked at 36.6% in April 2026 and was lowest at 28.2% in June 2026.

How did search popularity change for satellite messenger brands worldwide in October 2026?

4 changes

  1. In October 2026, SPOT gained share of searches among satellite messenger brands worldwide, from 29.2% to 32.5%.

  2. In October 2026, Garmin lost share of searches among satellite messenger brands worldwide, from 61.7% to 58.9%.

  3. In October 2026, Zoleo lost share of searches among satellite messenger brands worldwide, from 6.9% to 6.3%.

  4. Estimated monthly branded searches for Motorola worldwide rose 52.6% over 12 measured months, from 1.9K to 2.9K in October 2026.

How are SPOT’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using SPOT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spot gen4
  • spot satellite messenger
  • spot x

How the Brand Demand Index is measured

Who owns SPOT?

SPOT is owned by Globalstar. Brandwave does not track any other brands owned by Globalstar.

Do you work for SPOT? To request corrections or removal please contact us via our support page and we will be happy to assist.

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