Brandwave

How popular isSoap & Glory in search?

In August 2026, there were an estimated 33.1K branded searches for Soap & Glory worldwide which is down 33.1% over the last 11 months. Soap & Glory holds 5.4% estimated Share of Search among body scrub worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. St. Ives89.5%
  2. Soap & Glory5.4%
  3. Tree Hut4.4%
  4. Frank Body0.59%
  5. Dove0.04%
  6. Mio0.03%
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Which body scrub compete with Soap & Glory?

Soap & Glory against body scrub worldwide, by month

Share of Search by month for St. Ives, Soap & Glory, Tree Hut. The figures are in the table below the chart.

View monthly share of search table
MonthSt. IvesSoap & GloryTree HutFrank BodyDoveMio
Oct 202570.4%14.2%14.2%1%0.09%0.09%
Nov 202554.3%20%24.4%1.2%0.09%0.07%
Dec 202546.7%25.6%25.6%1.9%0.07%0.07%
Jan 202674.1%12.2%12.2%1.3%0.1%0.1%
Feb 202674.1%12.2%12.2%1.3%0.1%0.08%
Mar 202682.2%9%7.4%1.2%0.07%0.09%
Apr 202682.4%9.1%7.4%0.99%0.06%0.07%
May 202687.4%6.4%5.3%0.85%0.04%0.04%
Jun 202686.3%6.4%6.4%0.84%0.05%0.05%
Jul 202687.5%6.4%5.3%0.7%0.03%0.04%
Aug 202689.5%5.4%4.4%0.59%0.04%0.03%
Sep 2026——————

  1. 1.St. Ives

    89.5%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +2 points.

  2. 2.Soap & Glory

    5.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Tree Hut

    4.4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Frank Body

    0.59%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Dove

    0.04%

    Moved from 6th to 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

  6. 6.Mio

    0.03%

    Moved from 5th to 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Soap & Glory and its closest rivals

How has branded search demand for Soap & Glory changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Soap & Glory worldwide fell from 49.5K to 33.1K.
  • Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide decreased from 14.2% to 5.4%.
  • Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide peaked at 25.6% in December 2025 and was lowest at 5.4% in August 2026.

How did search popularity change for body scrub worldwide in August 2026?

  1. In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.

  2. In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 6.4% to 5.4%.

  3. In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%.

  4. In August 2026, Dove rose from 6th to 5th among body scrub worldwide.

  5. In August 2026, Mio fell from 5th to 6th among body scrub worldwide.

How is Soap & Glory measured?

Brandwave collects information about searches that people make online using Soap & Glory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • soap and glory

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How the Brand Demand Index is measured

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