How popular isSmucker's in search?
In August 2026, there were an estimated 5.4K branded searches for Smucker's worldwide which is up 22.7% over the last 11 months. Smucker's holds 15.5% estimated Share of Search among jam brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
St Dalfour51.8%- Smucker's15.5%
- Wilkin & Sons15.5%
- Cottee's12.6%
- Hartley's4.6%
- Bonne Maman0.14%
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Which jam brands compete with Smucker's?
Share of Search by month for St Dalfour, Smucker's, Wilkin & Sons, Cottee's, Hartley's. The figures are in the table below the chart.
View monthly share of search table
| Month | St Dalfour | Smucker's | Wilkin & Sons | Cottee's | Hartley's | Bonne Maman |
|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 12.2% | 14.9% | 18.2% | 4.4% | 0.25% |
| Nov 2025 | 50% | 12.2% | 18.2% | 14.9% | 4.4% | 0.25% |
| Dec 2025 | 48.7% | 14.5% | 17.7% | 14.5% | 4.3% | 0.24% |
| Jan 2026 | 40.2% | 14.7% | 22% | 17.9% | 5.2% | 0.14% |
| Feb 2026 | 45.1% | 13.4% | 20.1% | 16.4% | 4.9% | 0.12% |
| Mar 2026 | 45.4% | 16.5% | 16.5% | 16.5% | 4.9% | 0.09% |
| Apr 2026 | 46.8% | 17.1% | 17.1% | 13.9% | 5.1% | 0.13% |
| May 2026 | 45.3% | 16.5% | 16.5% | 16.5% | 4.9% | 0.15% |
| Jun 2026 | 44.9% | 16.4% | 16.4% | 16.4% | 5.8% | 0.09% |
| Jul 2026 | 48.3% | 14.4% | 17.6% | 14.4% | 5.2% | 0.13% |
| Aug 2026 | 51.8% | 15.5% | 15.5% | 12.6% | 4.6% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 18.1K | +22.3% | +3.5 points | |
| 2, moved from 4th to 2nd | 15.5% | 5.4K | +22.7% | +1.1 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 15.5% | 5.4K | 0% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 12.6% | 4.4K | 0% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.6% | 1.6K | 0% | -0.6 points | |
| 6, held 6th | 0.14% | 50 | +25% | 0 points |
51.8%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.5 points.
15.5%
Moved from 4th to 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
15.5%
Moved from 2nd to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.Cottee's
12.6%
Moved from 3rd to 4th. 4.4K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.6%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.6 points.
0.14%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Compare search popularity between Smucker's and its closest rivals
How has branded search demand for Smucker's changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smucker's worldwide rose from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Smucker's’ estimated Share of Search among jam brands worldwide increased from 12.2% to 15.5%.
- Across the 11 months ending August 2026, Smucker's’ estimated Share of Search among jam brands worldwide peaked at 17.1% in April 2026 and was lowest at 12.2% in October 2025.
- Across the 11 months ending August 2026, Smucker's rose from 4th to 2nd among jam brands worldwide.
How did search popularity change for jam brands worldwide in August 2026?
6 changes
In August 2026, Smucker's overtook Cottee's to rank 2nd among jam brands worldwide, at 15.5%.
In August 2026, St Dalfour gained estimated Share of Search among jam brands worldwide, from 48.3% to 51.8%.
In August 2026, Wilkin & Sons lost estimated Share of Search among jam brands worldwide, from 17.6% to 15.5%.
In August 2026, Cottee's lost estimated Share of Search among jam brands worldwide, from 14.4% to 12.6%.
In August 2026, Hartley's lost estimated Share of Search among jam brands worldwide, from 5.2% to 4.6%.
Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
How is Smucker's measured?
Brandwave collects information about searches that people make online using Smucker's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- smuckers jam
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