How popular isShutterstock in search?
In August 2026, there were an estimated 1.2M branded searches for Shutterstock worldwide which is down 45.5% over the last 11 months. Shutterstock holds 26% estimated Share of Search among stock footage libraries worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pexels47.8%
Shutterstock26%Getty Images17.9%
Envato Elements6.4%
Storyblocks1.9%
Follow Shutterstock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Shutterstock compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stock footage libraries | 2nd of 5 | 26% | Shown below |
| Photography services | 1st of 6 | 42.1% | Show ranking |
Which stock footage libraries compete with Shutterstock?
Share of Search by month for Pexels, Shutterstock, Getty Images, Envato Elements. The figures are in the table below the chart.
View monthly share of search table
| Month | Pexels | Shutterstock | Getty Images | Envato Elements | Storyblocks |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 32.4% | 18.1% | 7.9% | 2% |
| Nov 2025 | 43.7% | 29.2% | 16.6% | 8.8% | 1.8% |
| Dec 2025 | 43.8% | 29.3% | 16.4% | 8.8% | 1.8% |
| Jan 2026 | 44.6% | 29.8% | 16.5% | 7.3% | 1.8% |
| Feb 2026 | 47.2% | 25.8% | 17.6% | 7.8% | 1.6% |
| Mar 2026 | 43% | 28.7% | 19.5% | 7.1% | 1.7% |
| Apr 2026 | 47% | 25.7% | 17.8% | 7.7% | 1.9% |
| May 2026 | 47.8% | 26.2% | 18% | 6.4% | 1.6% |
| Jun 2026 | 42.8% | 28.7% | 19.7% | 7% | 1.7% |
| Jul 2026 | 45.4% | 24.7% | 20.7% | 7.5% | 1.8% |
| Aug 2026 | 47.8% | 26% | 17.9% | 6.4% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 2.2M | 0% | +2.4 points | |
| 2, held 2nd | 26% | 1.2M | 0% | +1.3 points | |
| 3, held 3rd | 17.9% | 837K | -17.9% | -2.8 points | |
| 4, held 4th | 6.4% | 301K | -18.2% | -1 points | |
| 5, held 5th | 1.9% | 90.5K | 0% | +0.1 points |
1.
Pexels47.8%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +2.4 points.
26%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +1.3 points.
17.9%
Held 3rd. 837K estimated branded searches, -17.9% vs prior month. Share -2.8 points.
6.4%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1 points.
1.9%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Shutterstock and its closest rivals
How has branded search demand for Shutterstock changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shutterstock worldwide fell from 2.2M to 1.2M.
- Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock footage libraries worldwide decreased from 32.4% to 26%.
- Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock footage libraries worldwide peaked at 32.4% in October 2025 and was lowest at 24.7% in July 2026.
How did search popularity change for stock footage libraries worldwide in August 2026?
5 changes
In August 2026, Pexels gained estimated Share of Search among stock footage libraries worldwide, from 45.4% to 47.8%.
In August 2026, Shutterstock gained estimated Share of Search among stock footage libraries worldwide, from 24.7% to 26%.
In August 2026, Getty Images lost estimated Share of Search among stock footage libraries worldwide, from 20.7% to 17.9%.
In August 2026, Envato Elements lost estimated Share of Search among stock footage libraries worldwide, from 7.5% to 6.4%.
Estimated monthly branded searches for Storyblocks worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
How is Shutterstock measured?
Brandwave collects information about searches that people make online using Shutterstock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- shutterstock
Do you work for Shutterstock? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Shutterstock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.