Artlist vs Shutterstock:Which is more popular?
In September 2026, Shutterstock had more branded searches than Artlist among stock footage libraries worldwide. Shutterstock had about 1.6 million branded searches, while Artlist had 14,800. Shutterstock made up 20.9% of all stock footage library searches we track, and Artlist accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about stock footage libraries, Artlist appeared in three of the five answers and Shutterstock in two. Artlist was mentioned before Shutterstock in every answer that named either.
Who do people search for more?
Shutterstock, about 107 searches for every 1 for Artlist
Who does AI mention more?
Artlist, mentioned in 3 of 5 answers, Shutterstock in 2
Who does AI recommend more?
Artlist, named ahead of Shutterstock in 3 of 3 answers
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Top stock footage libraries in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Artlist was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shutterstock was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Artlist was listed before Shutterstock in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Storyblocks1st
Pexels2nd- Artlist3rd
Envato Elements4th
Pixabay5th- Shutterstock6th
Getty Images7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pexels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Envato Elements4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Storyblocks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Artlist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pixabay2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shutterstock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Getty Images1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about stock footage libraries
5 answers
Asked ChatGPT
“Which stock footage library should I use?”
Asked ChatGPT
“What are the best stock footage libraries?”
Asked ChatGPT
“What's the best stock footage library for video projects?”
Searched Google, AI Overview
“royalty free footage”
Searched Google, AI Overview
“stock footage libraries”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Artlist or Shutterstock more popular in search?
This chart shows how often people search Google for Artlist and Shutterstock by name. Each line represents a brand's share of searches for all seven stock footage libraries we track, month by month, from English-language searches worldwide.
Share of searches by month for Shutterstock, Artlist. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pixabay | Pexels | Shutterstock | Envato Elements | Storyblocks | Artlist | Getty Images |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27% | 25.7% | 5.4% | 1.3% | 0.05% | 0.08% |
| Nov 2025 | 42.2% | 28.2% | 22.7% | 5.7% | 1.1% | 0.06% | 0.08% |
| Dec 2025 | 42.2% | 28.3% | 22.7% | 5.7% | 1.1% | 0.06% | 0.05% |
| Jan 2026 | 42.6% | 28.5% | 22.9% | 4.7% | 1.1% | 0.07% | 0.06% |
| Feb 2026 | 39.3% | 32.2% | 21.9% | 5.3% | 1.1% | 0.1% | 0.1% |
| Mar 2026 | 42.6% | 28.5% | 22.9% | 4.7% | 1.1% | 0.1% | 0.07% |
| Apr 2026 | 44.1% | 29.5% | 20.1% | 4.9% | 1.2% | 0.16% | 0.06% |
| May 2026 | 39.7% | 32.5% | 22.1% | 4.4% | 1.1% | 0.18% | 0.06% |
| Jun 2026 | 41.7% | 27.9% | 24.3% | 4.6% | 1.1% | 0.18% | 0.34% |
| Jul 2026 | 38.4% | 31.4% | 23.4% | 5.2% | 1.3% | 0.21% | 0.17% |
| Aug 2026 | 38.8% | 31.7% | 23.6% | 4.3% | 1.3% | 0.21% | 0.14% |
| Sep 2026 | 44.1% | 29.5% | 20.9% | 4% | 1.2% | 0.19% | 0.16% |
How has the Artlist and Shutterstock comparison changed over the last 12 months?
3 findings
- Shutterstock was ahead of Artlist in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Artlist’s share of searches among stock footage libraries worldwide moved from 0.05% to 0.19%, and its estimated monthly branded searches moved from 5.4K to 14.8K.
- Across the 12 months ending September 2026, Shutterstock’s share of searches among stock footage libraries worldwide moved from 25.7% to 20.9%, and its estimated monthly branded searches moved from 2.6M to 1.6M.
How did search popularity change for stock footage libraries worldwide in September 2026?
2 changes
In September 2026, Shutterstock lost share of searches among stock footage libraries worldwide, from 23.6% to 20.9%.
Estimated monthly branded searches for Artlist worldwide rose 174.1% over 12 measured months, from 5.4K to 14.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Artlist’s and Shutterstock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Artlist
1 branded search term
- artlist music
Shutterstock
2 branded search terms
- shutterstock
- shutterstock contributor
Other head-to-heads among stock footage libraries
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