How popular isScalextric in search?
In August 2026, there were an estimated 74K branded searches for Scalextric worldwide which is down 32.7% over the last 11 months. Scalextric holds 74% estimated Share of Search among slot car brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which slot car brands compete with Scalextric?
Share of Search by month for Scalextric, Carrera, Pioneer, Slot.it. The figures are in the table below the chart.
View monthly share of search table
| Month | Scalextric | Carrera | Pioneer | Slot.it | Ninco |
|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 7.3% | 7.3% | 2.1% | 1.8% |
| Nov 2025 | 86.6% | 5.2% | 5.2% | 1.5% | 1.5% |
| Dec 2025 | 89.4% | 4.4% | 3.6% | 1.3% | 1.3% |
| Jan 2026 | 82.6% | 7.4% | 6.1% | 2.2% | 1.8% |
| Feb 2026 | 80.2% | 8.8% | 7.2% | 2.1% | 1.7% |
| Mar 2026 | 77.4% | 10.3% | 8.5% | 2.5% | 1.4% |
| Apr 2026 | 75.7% | 12.4% | 8.3% | 1.9% | 1.6% |
| May 2026 | 74.4% | 12.2% | 9.9% | 1.9% | 1.6% |
| Jun 2026 | 72.1% | 14.4% | 9.7% | 2.3% | 1.5% |
| Jul 2026 | 72.4% | 14.5% | 9.7% | 1.9% | 1.6% |
| Aug 2026 | 74% | 12.1% | 9.9% | 2.4% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74% | 74K | +22.3% | +1.6 points | |
| 2, held 2nd | 12.1% | 12.1K | 0% | -2.4 points | |
| 3, held 3rd | 9.9% | 9.9K | +22.2% | +0.2 points | |
| 4, held 4th | 2.4% | 2.4K | +50% | +0.5 points | |
| 5, held 5th | 1.6% | 1.6K | +23.1% | 0 points |
74%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
2.
Carrera12.1%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -2.4 points.
3.
Pioneer9.9%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
4.Slot.it
2.4%
Held 4th. 2.4K estimated branded searches, +50% vs prior month. Share +0.5 points.
5.Ninco
1.6%
Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Scalextric and its closest rivals
How has branded search demand for Scalextric changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Scalextric worldwide fell from 110K to 74K.
- Across the 11 months ending August 2026, Scalextric’s estimated Share of Search among slot car brands worldwide decreased from 81.4% to 74%.
- Across the 11 months ending August 2026, Scalextric’s estimated Share of Search among slot car brands worldwide peaked at 89.4% in December 2025 and was lowest at 72.1% in June 2026.
How did search popularity change for slot car brands worldwide in August 2026?
4 changes
In August 2026, Scalextric gained estimated Share of Search among slot car brands worldwide, from 72.4% to 74%.
In August 2026, Carrera lost estimated Share of Search among slot car brands worldwide, from 14.5% to 12.1%.
Estimated monthly branded searches for Ninco worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
Estimated monthly branded searches for Slot.it worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Scalextric measured?
Brandwave collects information about searches that people make online using Scalextric’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- scalextric
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Is Scalextric your brand?
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