Brandwave

How popular isPioneer in search?

In August 2026, there were an estimated 9.9K branded searches for Pioneer worldwide which held steady over the last 11 months. Pioneer holds 9.9% estimated Share of Search among slot car brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scalextric74%
  2. Carrera12.1%
  3. Pioneer9.9%
  4. Slot.it2.4%
  5. Ninco1.6%
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Which slot car brands compete with Pioneer?

Pioneer against slot car brands worldwide, by month

Share of Search by month for Scalextric, Carrera, Pioneer, Slot.it. The figures are in the table below the chart.

View monthly share of search table
MonthScalextricCarreraPioneerSlot.itNinco
Oct 202581.4%7.3%7.3%2.1%1.8%
Nov 202586.6%5.2%5.2%1.5%1.5%
Dec 202589.4%4.4%3.6%1.3%1.3%
Jan 202682.6%7.4%6.1%2.2%1.8%
Feb 202680.2%8.8%7.2%2.1%1.7%
Mar 202677.4%10.3%8.5%2.5%1.4%
Apr 202675.7%12.4%8.3%1.9%1.6%
May 202674.4%12.2%9.9%1.9%1.6%
Jun 202672.1%14.4%9.7%2.3%1.5%
Jul 202672.4%14.5%9.7%1.9%1.6%
Aug 202674%12.1%9.9%2.4%1.6%
Sep 2026—————

  1. 1.Scalextric

    74%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  2. 2.Carrera

    12.1%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Pioneer

    9.9%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Slot.it

    2.4%

    Held 4th. 2.4K estimated branded searches, +50% vs prior month. Share +0.5 points.

  5. 5.Ninco

    1.6%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Pioneer and its closest rivals

How has branded search demand for Pioneer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pioneer worldwide held steady at 9.9K.
  • Across the 11 months ending August 2026, Pioneer’s estimated Share of Search among slot car brands worldwide increased from 7.3% to 9.9%.
  • Across the 11 months ending August 2026, Pioneer’s estimated Share of Search among slot car brands worldwide peaked at 9.9% in May 2026 and was lowest at 3.6% in December 2025.

How did search popularity change for slot car brands worldwide in August 2026?

  1. In August 2026, Scalextric gained estimated Share of Search among slot car brands worldwide, from 72.4% to 74%.

  2. In August 2026, Carrera lost estimated Share of Search among slot car brands worldwide, from 14.5% to 12.1%.

  3. Estimated monthly branded searches for Ninco worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  4. Estimated monthly branded searches for Slot.it worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Pioneer compete?

Pioneer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Energy trading platforms4th of 50.06%Show ranking
Slot car brands3rd of 59.9%Shown above

How is Pioneer measured?

Brandwave collects information about searches that people make online using Pioneer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pioneer stereo

Do you work for Pioneer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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