Brandwave

How popular isRubicon in search?

In August 2026, there were an estimated 368K branded searches for Rubicon worldwide which is down 18.2% over the last 11 months. Rubicon holds 8.2% estimated Share of Search among waste management software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AMCS91.7%
  2. Rubicon8.2%
  3. Routeware0.04%
  4. Rehrig0.02%
  5. Waste Logics<0.01%
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Which waste management software compete with Rubicon?

Rubicon against waste management software worldwide, by month

Share of Search by month for AMCS, Rubicon. The figures are in the table below the chart.

View monthly share of search table
MonthAMCSRubiconRoutewareRehrigWaste Logics
Oct 202585.8%14.1%0.06%0.03%0.01%
Nov 202590%9.9%0.04%0.02%<0.01%
Dec 202591.7%8.2%0.04%0.02%<0.01%
Jan 202685.8%14.1%0.08%0.03%0.01%
Feb 202685.8%14.1%0.06%0.03%0.01%
Mar 202688.1%11.8%0.06%0.03%0.01%
Apr 202688.1%11.8%0.06%0.03%<0.01%
May 202691.7%8.2%0.04%0.02%<0.01%
Jun 202691.7%8.2%0.04%0.03%<0.01%
Jul 202691.7%8.2%0.04%0.03%<0.01%
Aug 202691.7%8.2%0.04%0.02%<0.01%
Sep 2026—————

  1. 1.AMCS

    91.7%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Rubicon

    8.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Routeware

    0.04%

    Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  4. 4.Rehrig

    0.02%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  5. 5.Waste Logics

    <0.01%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rubicon and its closest rivals

How has branded search demand for Rubicon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rubicon worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Rubicon’s estimated Share of Search among waste management software worldwide decreased from 14.1% to 8.2%.
  • Across the 11 months ending August 2026, Rubicon’s estimated Share of Search among waste management software worldwide peaked at 14.1% in February 2026 and was lowest at 8.2% in June 2026.

How did search popularity change for waste management software worldwide in August 2026?

  1. Estimated monthly branded searches for AMCS worldwide rose 49.3% over 11 measured months, from 2.7M to 4.1M in August 2026.

  2. Estimated monthly branded searches for Rubicon worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  3. Estimated monthly branded searches for Waste Logics worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How is Rubicon measured?

Brandwave collects information about searches that people make online using Rubicon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rubicon

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How the Brand Demand Index is measured

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