Routeware vs Rubicon:Which is more popular by branded search?
In August 2026, Rubicon had more branded searches than Routeware among waste management software worldwide. Rubicon was estimated to have 368K branded searches compared to Routeware’s 1.9K, and held an 8.2% Share of Search versus Routeware’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Routeware or Rubicon?
Compare the systems waste companies run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rubicon, Routeware. The figures are in the table below the chart.
View monthly share of search table
| Month | AMCS | Rubicon | Routeware | Rehrig | Waste Logics |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 14.1% | 0.06% | 0.03% | 0.01% |
| Nov 2025 | 90% | 9.9% | 0.04% | 0.02% | <0.01% |
| Dec 2025 | 91.7% | 8.2% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 85.8% | 14.1% | 0.08% | 0.03% | 0.01% |
| Feb 2026 | 85.8% | 14.1% | 0.06% | 0.03% | 0.01% |
| Mar 2026 | 88.1% | 11.8% | 0.06% | 0.03% | 0.01% |
| Apr 2026 | 88.1% | 11.8% | 0.06% | 0.03% | <0.01% |
| May 2026 | 91.7% | 8.2% | 0.04% | 0.02% | <0.01% |
| Jun 2026 | 91.7% | 8.2% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 91.7% | 8.2% | 0.04% | 0.03% | <0.01% |
| Aug 2026 | 91.7% | 8.2% | 0.04% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Routeware and Rubicon comparison changed over the last 12 months?
3 findings
- Rubicon was ahead of Routeware in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Routeware’s estimated Share of Search among waste management software worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Rubicon’s estimated Share of Search among waste management software worldwide moved from 14.1% to 8.2%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for waste management software worldwide in August 2026?
1 change
Estimated monthly branded searches for Rubicon worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Routeware’s and Rubicon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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