Brandwave

How popular isRitz in search?

In September 2026, there were an estimated 110K branded searches for Ritz worldwide which held steady over the last 12 months. Ritz holds 11.8% estimated Share of Search among crackers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jacob's59%
  2. Carr's14.5%
  3. Ritz11.8%
  4. Tuc11.8%
  5. Water Crackers2.9%
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Where does Ritz compete?

Ritz is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Crackers3rd of 511.8%Shown below
Cracker brands1st of 363.1%Show ranking

Which crackers compete with Ritz?

Ritz against crackers worldwide, by month

Share of Search by month for Jacob's, Carr's, Ritz, Tuc, Water Crackers. The figures are in the table below the chart.

View monthly share of search table
MonthJacob'sCarr'sRitzTucWater Crackers
Oct 202559%14.5%11.8%11.8%2.9%
Nov 202560.3%14.8%12.1%9.9%3%
Dec 202557.1%14%14%11.4%3.4%
Jan 202657.5%14.1%14.1%11.5%2.8%
Feb 202661%12.2%12.2%12.2%2.5%
Mar 202659.3%14.6%11.9%11.9%2.4%
Apr 202659.3%14.6%11.9%11.9%2.4%
May 202654.4%16.3%13.3%13.3%2.7%
Jun 202653.7%19.7%10.8%13.1%2.6%
Jul 202660.6%14.9%10%12.1%2.4%
Aug 202664.1%12.9%10.5%10.5%2.1%
Sep 202659%14.5%11.8%11.8%2.9%

  1. 1.Jacob's

    59%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5.1 points.

  2. 2.Carr's

    14.5%

    Held 2nd. 135K estimated branded searches, +0.01% vs prior month. Share +1.6 points.

  3. 3.Ritz

    11.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Tuc

    11.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Water Crackers

    2.9%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

Compare search popularity between Ritz and its closest rivals

Every comparison with Ritz

How has branded search demand for Ritz changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ritz worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Ritz’s estimated Share of Search among crackers worldwide peaked at 14.1% in January 2026 and was lowest at 10% in July 2026.

How did search popularity change for crackers worldwide in September 2026?

  1. In September 2026, Carr's gained estimated Share of Search among crackers worldwide, from 12.9% to 14.5%.

  2. In September 2026, Ritz gained estimated Share of Search among crackers worldwide, from 10.5% to 11.8%.

  3. In September 2026, Tuc gained estimated Share of Search among crackers worldwide, from 10.5% to 11.8%.

  4. In September 2026, Water Crackers gained estimated Share of Search among crackers worldwide, from 2.1% to 2.9%.

  5. In September 2026, Jacob's lost estimated Share of Search among crackers worldwide, from 64.1% to 59%.

How is Ritz measured?

Brandwave collects information about searches that people make online using Ritz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ritz crackers

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How the Brand Demand Index is measured

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