Brandwave

How popular isReaper in search?

In September 2026, there were an estimated 418K branded searches for Reaper worldwide which is down 16.4% over the last 12 months. Reaper holds 17% estimated Share of Search among bait Boat brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smart74.5%
  2. Reaper17%
  3. Navigator8.2%
  4. Anchor0.33%
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Which bait Boat brands compete with Reaper?

Reaper against bait Boat brands worldwide, by month

Share of Search by month for Smart, Reaper, Navigator. The figures are in the table below the chart.

View monthly share of search table
MonthSmartReaperNavigatorAnchor
Oct 202572.1%19.7%7.9%0.26%
Nov 202575.3%17.6%6.8%0.27%
Dec 202575.3%17.6%6.8%0.27%
Jan 202674.2%17.4%8.1%0.33%
Feb 202675.3%17.6%6.8%0.33%
Mar 202674.2%17.4%8.1%0.33%
Apr 202674.2%17.4%8.1%0.33%
May 202675.3%17.6%6.8%0.33%
Jun 202677.8%14.9%7%0.28%
Jul 202674.1%17.3%8.2%0.4%
Aug 202674.5%17%8.2%0.33%
Sep 202674.5%17%8.2%0.33%

  1. 1.Smart

    74.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Reaper

    17%

    Held 2nd. 418K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Navigator

    8.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Anchor

    0.33%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Reaper and its closest rivals

Every comparison with Reaper

How has branded search demand for Reaper changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Reaper worldwide fell from 500K to 418K.
  • Across the 12 months ending September 2026, Reaper’s estimated Share of Search among bait Boat brands worldwide decreased from 19.7% to 17%.
  • Across the 12 months ending September 2026, Reaper’s estimated Share of Search among bait Boat brands worldwide peaked at 19.7% in October 2025 and was lowest at 14.9% in June 2026.

How did search popularity change for bait Boat brands worldwide in September 2026?

  1. Estimated monthly branded searches for Anchor worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Reaper worldwide fell 16.4% over 12 measured months, from 500K to 418K in September 2026.

Where does Reaper compete?

Reaper is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Daw brands3rd of 80.59%Show ranking
Digital audio workstations5th of 76.8%Show ranking
Audio editing software3rd of 516.5%Show ranking
Podcast editing software3rd of 616.9%Show ranking
Bait Boat brands2nd of 417%Shown above
Audio post production software1st of 550.1%Show ranking

How is Reaper measured?

Brandwave collects information about searches that people make online using Reaper’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • reaper
  • reaper daw

Do you work for Reaper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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