How popular isPremier League in search?
In September 2026, there were an estimated 83.1M branded searches for Premier League worldwide which is up 22.2% over the last 12 months. Premier League holds 41.4% estimated Share of Search among sports leagues worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Premier League compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports leagues | 2nd of 4 | 41.4% | Shown below |
| Match Ball brands | 1st of 5 | 60% | Show ranking |
Which sports leagues compete with Premier League?
Share of Search by month for NFL, Premier League, AFL, NBA. The figures are in the table below the chart.
View monthly share of search table
| Month | NFL | Premier League | AFL | NBA |
|---|---|---|---|---|
| Oct 2025 | 42.4% | 28.5% | 0.51% | 28.5% |
| Nov 2025 | 40.2% | 26.9% | 0.22% | 32.7% |
| Dec 2025 | 35.5% | 35.5% | 0.13% | 28.9% |
| Jan 2026 | 42.7% | 28.6% | 0.13% | 28.6% |
| Feb 2026 | 8.2% | 50.1% | 0.5% | 41.2% |
| Mar 2026 | 3.8% | 42% | 3.1% | 51.1% |
| Apr 2026 | 1.9% | 38.2% | 2.8% | 57.1% |
| May 2026 | 1.1% | 34.1% | 2.5% | 62.2% |
| Jun 2026 | 3.5% | 4.3% | 5.3% | 86.9% |
| Jul 2026 | 11% | 20% | 24.5% | 44.5% |
| Aug 2026 | 25.6% | 57.2% | 9.4% | 7.7% |
| Sep 2026 | 50.3% | 41.4% | 4.6% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.3% | 101M | +305.6% | +24.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.4% | 83.1M | +49.5% | -15.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4.6% | 9.1M | 0% | -4.9 points | |
| 4, held 4th | 3.7% | 7.5M | 0% | -4 points |
1.
NFL50.3%
Moved from 2nd to 1st. 101M estimated branded searches, +305.6% vs prior month. Share +24.7 points.
41.4%
Moved from 1st to 2nd. 83.1M estimated branded searches, +49.5% vs prior month. Share -15.8 points.
3.
AFL4.6%
Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share -4.9 points.
4.
NBA3.7%
Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share -4 points.
Compare search popularity between Premier League and its closest rivals
Every comparison with Premier League
7 comparisons
How has branded search demand for Premier League changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Premier League worldwide rose from 68M to 83.1M.
- Across the 12 months ending September 2026, Premier League’s estimated Share of Search among sports leagues worldwide increased from 28.5% to 41.4%.
- Across the 12 months ending September 2026, Premier League’s estimated Share of Search among sports leagues worldwide peaked at 57.2% in August 2026 and was lowest at 4.3% in June 2026.
- Across the 12 months ending September 2026, Premier League rose from 3rd to 2nd among sports leagues worldwide.
How did search popularity change for sports leagues worldwide in September 2026?
4 changes
In September 2026, NFL overtook Premier League to become the leader among sports leagues worldwide, with 50.3% estimated Share of Search.
In September 2026, Premier League lost estimated Share of Search among sports leagues worldwide, from 57.2% to 41.4%.
In September 2026, AFL lost estimated Share of Search among sports leagues worldwide, from 9.4% to 4.6%.
In September 2026, NBA lost estimated Share of Search among sports leagues worldwide, from 7.7% to 3.7%.
How is Premier League measured?
Brandwave collects information about searches that people make online using Premier League’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- premier league
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