Adidas vs Premier League:Which is searched more?
In September 2026, Premier League had more branded searches than Adidas among match Ball brands worldwide. Premier League was estimated to have 83.1M branded searches compared to Adidas’ 21.8M, and held a 60% Share of Search versus Adidas’ 15.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adidas or Premier League?
Compare the match ball brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Premier League, Adidas. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier League | Nike | Adidas | NRL | Steeden |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 21.1% | 19.6% | 1.9% | 0.01% |
| Nov 2025 | 54.5% | 23.6% | 21.4% | 0.54% | 0.01% |
| Dec 2025 | 67.8% | 16.9% | 15% | 0.3% | <0.01% |
| Jan 2026 | 66% | 19.1% | 14.4% | 0.44% | <0.01% |
| Feb 2026 | 67.8% | 16.3% | 14.7% | 1.2% | <0.01% |
| Mar 2026 | 55.5% | 20.1% | 18.4% | 6.1% | 0.01% |
| Apr 2026 | 63.2% | 15.4% | 14.4% | 6.9% | 0.01% |
| May 2026 | 66.6% | 13.2% | 14.3% | 6% | <0.01% |
| Jun 2026 | 7.9% | 38.2% | 39.5% | 14.4% | 0.03% |
| Jul 2026 | 9.3% | 37.4% | 39.4% | 13.9% | 0.03% |
| Aug 2026 | 47.1% | 21.1% | 22.4% | 9.4% | 0.02% |
| Sep 2026 | 60% | 17.6% | 15.8% | 6.6% | 0.01% |
How has the Adidas and Premier League comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Adidas took it in June 2026, Premier League took it in August 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among match Ball brands worldwide moved from 19.6% to 15.8%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Premier League’s estimated Share of Search among match Ball brands worldwide moved from 57.4% to 60%, and its estimated monthly branded searches moved from 68M to 83.1M.
How did search popularity change for match Ball brands worldwide in September 2026?
2 changes
In September 2026, Premier League gained estimated Share of Search among match Ball brands worldwide, from 47.1% to 60%.
In September 2026, Adidas lost estimated Share of Search among match Ball brands worldwide, from 22.4% to 15.8%.
Other head-to-heads among match Ball brands
How each brand is measured
Brandwave collects information about searches that people make online using Adidas’ and Premier League’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
4 branded search terms
- adidas
- adidas campus
- adidas samba
- adidas spezial
Premier League
1 branded search term
- premier league
Put your own brand in this comparison
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