How popular isPoly in search?
In August 2026, there were an estimated 673K branded searches for Poly worldwide which is up 49.6% over the last 11 months. Poly holds 25.9% estimated Share of Search among video conferencing hardware worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which video conferencing hardware compete with Poly?
Share of Search by month for Logitech, Poly, Jabra. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Poly | Jabra | Neat | Huddly | Yealink |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 15.6% | 8.5% | 0.28% | 0.03% | 0.01% |
| Nov 2025 | 79.9% | 10.9% | 8.9% | 0.24% | 0.03% | 0.01% |
| Dec 2025 | 79.3% | 13.2% | 7.2% | 0.29% | 0.03% | 0.01% |
| Jan 2026 | 76.8% | 15.7% | 7% | 0.35% | 0.03% | 0.01% |
| Feb 2026 | 73.4% | 18.1% | 8.1% | 0.33% | 0.04% | 0.01% |
| Mar 2026 | 73.4% | 18.1% | 8.1% | 0.4% | 0.04% | 0.02% |
| Apr 2026 | 66.7% | 25.3% | 7.6% | 0.37% | 0.04% | <0.01% |
| May 2026 | 67.5% | 25.8% | 6.3% | 0.38% | 0.03% | <0.01% |
| Jun 2026 | 67.2% | 26% | 6.4% | 0.38% | 0.03% | 0.01% |
| Jul 2026 | 59.1% | 33.6% | 6.7% | 0.49% | 0.04% | <0.01% |
| Aug 2026 | 67.2% | 25.9% | 6.4% | 0.47% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.2% | 1.7M | +20.7% | +8.1 points | |
| 2, held 2nd | 25.9% | 673K | -18.2% | -7.7 points | |
| 3, held 3rd | 6.4% | 165K | 0% | -0.4 points | |
| 4, held 4th | 0.47% | 12.1K | 0% | 0 points | |
| 5, held 5th | 0.03% | 880 | 0% | 0 points | |
| 6, held 6th | <0.01% | 210 | 0% | 0 points |
1.
Logitech67.2%
Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +8.1 points.
2.Poly
25.9%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -7.7 points.
3.
Jabra6.4%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.Neat
0.47%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Huddly
0.03%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
6.Yealink
<0.01%
Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Poly and its closest rivals
How has branded search demand for Poly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Poly worldwide rose from 450K to 673K.
- Across the 11 months ending August 2026, Poly’s estimated Share of Search among video conferencing hardware worldwide increased from 15.6% to 25.9%.
- Across the 11 months ending August 2026, Poly’s estimated Share of Search among video conferencing hardware worldwide peaked at 33.6% in July 2026 and was lowest at 10.9% in November 2025.
How did search popularity change for video conferencing hardware worldwide in August 2026?
6 changes
In August 2026, Logitech gained estimated Share of Search among video conferencing hardware worldwide, from 59.1% to 67.2%.
In August 2026, Poly lost estimated Share of Search among video conferencing hardware worldwide, from 33.6% to 25.9%.
Estimated monthly branded searches for Neat worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.
Estimated monthly branded searches for Yealink worldwide fell 46.2% over 11 measured months, from 390 to 210 in August 2026.
Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
Estimated monthly branded searches for Huddly worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
Where does Poly compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video conferencing hardware | 2nd of 6 | 25.9% | Shown above |
| Meeting room systems | 2nd of 6 | 27.7% | Show ranking |
How is Poly measured?
Brandwave collects information about searches that people make online using Poly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- poly
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Is Poly your brand?
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