Brandwave

How popular isPoly in search?

In August 2026, there were an estimated 673K branded searches for Poly worldwide which is up 49.6% over the last 11 months. Poly holds 25.9% estimated Share of Search among video conferencing hardware worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech67.2%
  2. Poly25.9%
  3. Jabra6.4%
  4. Neat0.47%
  5. Huddly0.03%
  6. Yealink<0.01%
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Where does Poly compete?

Poly is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video conferencing hardware2nd of 625.9%Shown below
Meeting room systems2nd of 627.7%Show ranking

Which video conferencing hardware compete with Poly?

Poly against video conferencing hardware worldwide, by month

Share of Search by month for Logitech, Poly, Jabra. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechPolyJabraNeatHuddlyYealink
Oct 202575.5%15.6%8.5%0.28%0.03%0.01%
Nov 202579.9%10.9%8.9%0.24%0.03%0.01%
Dec 202579.3%13.2%7.2%0.29%0.03%0.01%
Jan 202676.8%15.7%7%0.35%0.03%0.01%
Feb 202673.4%18.1%8.1%0.33%0.04%0.01%
Mar 202673.4%18.1%8.1%0.4%0.04%0.02%
Apr 202666.7%25.3%7.6%0.37%0.04%<0.01%
May 202667.5%25.8%6.3%0.38%0.03%<0.01%
Jun 202667.2%26%6.4%0.38%0.03%0.01%
Jul 202659.1%33.6%6.7%0.49%0.04%<0.01%
Aug 202667.2%25.9%6.4%0.47%0.03%<0.01%
Sep 2026——————

  1. 1.Logitech

    67.2%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +8.1 points.

  2. 2.Poly

    25.9%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -7.7 points.

  3. 3.Jabra

    6.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Neat

    0.47%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Huddly

    0.03%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yealink

    <0.01%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Poly and its closest rivals

How has branded search demand for Poly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Poly worldwide rose from 450K to 673K.
  • Across the 11 months ending August 2026, Poly’s estimated Share of Search among video conferencing hardware worldwide increased from 15.6% to 25.9%.
  • Across the 11 months ending August 2026, Poly’s estimated Share of Search among video conferencing hardware worldwide peaked at 33.6% in July 2026 and was lowest at 10.9% in November 2025.

How did search popularity change for video conferencing hardware worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among video conferencing hardware worldwide, from 59.1% to 67.2%.

  2. In August 2026, Poly lost estimated Share of Search among video conferencing hardware worldwide, from 33.6% to 25.9%.

  3. Estimated monthly branded searches for Neat worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Yealink worldwide fell 46.2% over 11 measured months, from 390 to 210 in August 2026.

  5. Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

  6. Estimated monthly branded searches for Huddly worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How is Poly measured?

Brandwave collects information about searches that people make online using Poly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • poly

Do you work for Poly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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