Brandwave

How popular isPickfords in search?

In August 2026, there were an estimated 110K branded searches for Pickfords worldwide which is up 48.6% over the last 11 months. Pickfords holds 27.6% estimated Share of Search among removalist services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Allied33.9%
  2. Pickfords27.6%
  3. Two Men and a Truck27.6%
  4. Sirva6.8%
  5. UniGroup3%
  6. Crown Relocations1.1%
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Which removalist services compete with Pickfords?

Pickfords against removalist services worldwide, by month

Share of Search by month for Allied, Pickfords, Two Men and a Truck, Sirva, UniGroup. The figures are in the table below the chart.

View monthly share of search table
MonthAlliedPickfordsTwo Men and a TruckSirvaUniGroupCrown Relocations
Oct 202532.6%21.9%32.6%8%3.6%1.3%
Nov 202531.5%25.9%31.5%7.8%2.3%1%
Dec 202537.4%20.6%30.8%7.5%2.2%1.5%
Jan 202644.5%16.3%29.6%6%2.2%1.5%
Feb 202642.3%19%28.4%7%2.1%1.4%
Mar 202634.1%27.8%27.8%6.9%2%1.4%
Apr 202639.8%17.8%32.6%6.5%2%1.3%
May 202633.2%22.2%33.2%8.1%2%1.3%
Jun 202619.9%54.3%19.9%4%0.97%0.8%
Jul 20267.5%82.9%7.5%1.5%0.45%0.24%
Aug 202633.9%27.6%27.6%6.8%3%1.1%
Sep 2026——————

  1. 1.Allied

    33.9%

    Moved from 2nd to 1st. 135K estimated branded searches, 0% vs prior month. Share +26.4 points.

  2. 2.Pickfords

    27.6%

    Moved from 1st to 2nd. 110K estimated branded searches, -92.7% vs prior month. Share -55.3 points.

  3. 3.Two Men and a Truck

    27.6%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +20.1 points.

  4. 4.Sirva

    6.8%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +5.3 points.

  5. 5.UniGroup

    3%

    Held 5th. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.6 points.

  6. 6.Crown Relocations

    1.1%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

Compare search popularity between Pickfords and its closest rivals

How has branded search demand for Pickfords changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pickfords worldwide rose from 74K to 110K.
  • Across the 11 months ending August 2026, Pickfords’ estimated Share of Search among removalist services worldwide increased from 21.9% to 27.6%.
  • Across the 11 months ending August 2026, Pickfords’ estimated Share of Search among removalist services worldwide peaked at 82.9% in July 2026 and was lowest at 16.3% in January 2026.
  • Across the 11 months ending August 2026, Pickfords rose from 3rd to 2nd among removalist services worldwide.

How did search popularity change for removalist services worldwide in August 2026?

  1. In August 2026, Allied overtook Pickfords to take the highest estimated Share of Search among removalist services worldwide, at 33.9%.

  2. In August 2026, Two Men and a Truck gained estimated Share of Search among removalist services worldwide, from 7.5% to 27.6%.

  3. In August 2026, Sirva gained estimated Share of Search among removalist services worldwide, from 1.5% to 6.8%.

  4. In August 2026, UniGroup gained estimated Share of Search among removalist services worldwide, from 0.45% to 3%.

  5. In August 2026, Crown Relocations gained estimated Share of Search among removalist services worldwide, from 0.24% to 1.1%.

  6. In August 2026, Pickfords lost estimated Share of Search among removalist services worldwide, from 82.9% to 27.6%.

How is Pickfords measured?

Brandwave collects information about searches that people make online using Pickfords’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pickfords

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How the Brand Demand Index is measured

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