Allied vs Pickfords:Which is searched more?
In August 2026, Allied had more branded searches than Pickfords among removalist services worldwide. Allied was estimated to have 135K branded searches compared to Pickfords’ 110K, and held a 33.9% Share of Search versus Pickfords’ 27.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Allied or Pickfords?
Compare the removalist services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allied, Pickfords. The figures are in the table below the chart.
View monthly share of search table
| Month | Allied | Pickfords |
|---|---|---|
| Oct 2025 | 32.6% | 21.9% |
| Nov 2025 | 31.5% | 25.9% |
| Dec 2025 | 37.4% | 20.6% |
| Jan 2026 | 44.5% | 16.3% |
| Feb 2026 | 42.3% | 19% |
| Mar 2026 | 34.1% | 27.8% |
| Apr 2026 | 39.8% | 17.8% |
| May 2026 | 33.2% | 22.2% |
| Jun 2026 | 19.9% | 54.3% |
| Jul 2026 | 7.5% | 82.9% |
| Aug 2026 | 33.9% | 27.6% |
| Sep 2026 | — | — |
How has the Allied and Pickfords comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Pickfords took it in June 2026, Allied took it in August 2026.
- Across the 11 months ending August 2026, Allied’s estimated Share of Search among removalist services worldwide moved from 32.6% to 33.9%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 11 months ending August 2026, Pickfords’ estimated Share of Search among removalist services worldwide moved from 21.9% to 27.6%, and its estimated monthly branded searches moved from 74K to 110K.
How did search popularity change for removalist services worldwide in August 2026?
2 changes
In August 2026, Allied overtook Pickfords to take the highest estimated Share of Search among removalist services worldwide, at 33.9%.
In August 2026, Pickfords lost estimated Share of Search among removalist services worldwide, from 82.9% to 27.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Allied’s and Pickfords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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