Pickfords vs Sirva:Which is more popular by branded search?
In August 2026, Pickfords had more branded searches than Sirva among removalist services worldwide. Pickfords was estimated to have 110K branded searches compared to Sirva’s 27.1K, and held a 27.6% Share of Search versus Sirva’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pickfords or Sirva?
Compare the removalist services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pickfords, Sirva. The figures are in the table below the chart.
View monthly share of search table
| Month | Allied | Pickfords | Two Men and a Truck | Sirva | UniGroup | Crown Relocations |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 21.9% | 32.6% | 8% | 3.6% | 1.3% |
| Nov 2025 | 31.5% | 25.9% | 31.5% | 7.8% | 2.3% | 1% |
| Dec 2025 | 37.4% | 20.6% | 30.8% | 7.5% | 2.2% | 1.5% |
| Jan 2026 | 44.5% | 16.3% | 29.6% | 6% | 2.2% | 1.5% |
| Feb 2026 | 42.3% | 19% | 28.4% | 7% | 2.1% | 1.4% |
| Mar 2026 | 34.1% | 27.8% | 27.8% | 6.9% | 2% | 1.4% |
| Apr 2026 | 39.8% | 17.8% | 32.6% | 6.5% | 2% | 1.3% |
| May 2026 | 33.2% | 22.2% | 33.2% | 8.1% | 2% | 1.3% |
| Jun 2026 | 19.9% | 54.3% | 19.9% | 4% | 0.97% | 0.8% |
| Jul 2026 | 7.5% | 82.9% | 7.5% | 1.5% | 0.45% | 0.24% |
| Aug 2026 | 33.9% | 27.6% | 27.6% | 6.8% | 3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pickfords and Sirva comparison changed over the last 12 months?
3 findings
- Pickfords was ahead of Sirva in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pickfords’ estimated Share of Search among removalist services worldwide moved from 21.9% to 27.6%, and its estimated monthly branded searches moved from 74K to 110K.
- Across the 11 months ending August 2026, Sirva’s estimated Share of Search among removalist services worldwide moved from 8% to 6.8%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for removalist services worldwide in August 2026?
3 changes
In August 2026, Allied overtook Pickfords to take the highest estimated Share of Search among removalist services worldwide, at 33.9%.
In August 2026, Sirva gained estimated Share of Search among removalist services worldwide, from 1.5% to 6.8%.
In August 2026, Pickfords lost estimated Share of Search among removalist services worldwide, from 82.9% to 27.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Pickfords’ and Sirva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.